Vialand Signs Agreement With Lo-Q for Virtual Line Reservations

LONDON, April 9, 2013 /PRNewswire/ -- Lo-Q plc (AIM: LOQ), the AIM-listed technology solutions provider to the attractions and leisure industry, has announced an agreement with Gursoy & Via Development and Management Co., to bring its innovative line queuing technology to Vialand - Turkey's first international mega theme park, exhibition centre and shopping centre opening later this year.

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Lo-Q's patented queuing solutions, Q-bot and Q-smart, will allow the guests at the new Vialand theme park to virtually queue for eight of the park's largest rides. Guests will have an option to rent their own digital assistant, Q-bot, or access Lo-Q's smart phone based queuing solution, Q-smart. Guests who purchase either product will be able to select and reserve rides directly from their device, allowing them to enjoy the rest of the park while the solution virtually queues for them. When it's the guest's time to ride, the guest receives a notification and enters the ride using a separate entrance avoiding the regular queue line.

Lo-Q's patented virtual queuing technology solutions will be installed at the new theme park for a period of two years with an option to extend the agreement for an additional two years.

"We are delighted to be working with Lo-Q at Vialand and are confident that the addition of their virtual queuing solutions will help us provide real value and fantastic memorable experiences to our guests as we open our brand new theme park to the public," said Mehment Emec, Vialand general manager.  

With investment totalling TL1 billion, Vialand marks one of the biggest retail investments in the Republic's history. Spread over 600,000 square meters of land at the heart of Istanbul, the attraction is expected to welcome approximately two million guests each year. Not only does Vialand plan to transform the face of the European side of Istanbul, it is also predicted to increase the number of local and foreign tourists visiting the city by 15 percent.

"I am delighted Gursoy & Via Development and Management Co sought to install both our Q-bot and Q-smart solutions at Turkey's first mega theme park," said Tom Burnet, Lo-Q CEO. "This is a particularly exciting deal for Lo-Q not only because it is our first installation in Turkey, but also because Vialand marks the second customer win for our newest technology solution, Q-smart. Adding Vialand to our park portfolio adds to our already strong presence in the European theme park arena."

About Lo-Q

Lo-Q is the premier technology solutions provider to the attractions and leisure industry, focused on driving increased revenues and improved guest experiences through its range of innovative award-winning solutions operated in over 130 attractions worldwide. 

Virtual Queuing Solutions

Used by over 8 million guests since 2001, Lo-Q's range of patented virtual queuing solutions allow users to queue without having to stand in line.  Instead, they reserve their place in a queue line electronically and are notified when their turn is up.  For attraction operators, this means increased guest satisfaction and increased revenues thanks to customers being unlocked from queue lines, enjoying the rest of the attraction instead and spending time in retail and food and beverage outlets.

Whether delivered on the smartphone based; Q-smart, the waterproof RFID wristband; Q-band, or the original handheld device; Q-bot – Lo-Q's range of virtual queuing solutions are designed to deliver revenue driving systems to all theme park and water park environments.  Customers including Six Flags Entertainment, Merlin Entertainments, Parques Reunidos, Dollywood and Compagnie des Alpes are all currently benefiting from the happier guests and additional revenues that Lo-Q's virtual queuing solutions bring.  For more information visit www.lo-q.com. 

accesso Ticketing and Content Solutions

A wholly owned subsidiary of Lo-Q plc is recognized as the attraction industry's leading provider of ticketing solutions; offering a range of proprietary, fully-hosted ticketing, eCommerce, mobile and payment processing solutions to more than 100 leading venues including Six Flags Entertainment, Cedar Fair Entertainment, Herschend Family Entertainment, and Palace Entertainment.

The accesso Passport ticketing suite is a comprehensive solution built for where customers shop – OnSite. OnLine. OnTheGo. noted for a streamlined, easy-to-use design with seamlessly integrated revenue driving features that allow attractions to up-sell, cross-sell and simply-sell. Combined with level 1 PCI security certification, and 24/7 support, accesso Passport gives clients the tools, security and support they need to drive sales.

With over 1 million native mobile app downloads for clients so far, the accesso brand also provide content rich iPhone and Android applications that deliver added value info and functionality to attraction guests plus revenue driving mobile ticketing functionality that seamlessly integrates with the rest of the Passport Suite.  For more information visit www.accesso.com.  

SOURCE Lo-Q