Viber Celebrates The Art Of The Daily Conversation - Launches New Brand Platform Called "Chat"

"Chat" is Viber's first major U.S. initiative and will highlight how its users chat in their daily lives

Nov 09, 2015, 09:00 ET from Viber

BOSTON, Nov. 9, 2015 /PRNewswire/ -- Today, Viber, one of the leading global communications platforms, announced the launch of "Chat" - the brand's first major U.S. initiative. The new brand platform serves as a tribute to the way Viber users are already using the app to stay connected to their friends and family. Through "Chat," Viber plans to fully transition into an entertainment ecosystem, offering communication methods not available on any other mobile messaging app in the world.

"Chat" celebrates the chat-worthiness of our lives, recognizing that some things need to be discussed beyond the superficial conversations we have through updates and comments on traditional broadcast social networks. The "Chat" creative focuses on the funny names that users give to their chat groups. Everyone will find at least one they can relate to.

"At the core of the Chat platform is the notion that creativity and innovation can result from a basic conversation. The Chat platform demonstrates Viber's ongoing commitment to connect people and get them chatting and interacting in meaningful and creative ways," said Scott Nelson, Head of Viber North America. "Chat will evolve, change and be defined by our users."

"Chat" is a multi-channel integrated campaign and includes a mix of partnerships, experiences, grassroots initiatives and advertising. Outdoor advertising began on November 1st, including metro and subway station 'takeovers' in key U.S. cities. Digitally, Viber will advertise with media partners like The FADER, Paper Magazine and more. Other campaign elements include partnerships, surprise activations and "Chat" events with key influencers nationwide. This fall, Viber and social media star, YesJulz hosted a "Vibe Series" of tailgates and pop-up events at college and universities throughout the country. 

"Chat" partnerships began last month with a custom advertising program with Spotify to find the "Vibe of the Nation" through music. Asking people to choose their most chat-worthy music track of all time. Spotify users are encouraged to add their ultimate track to an ever-growing playlist, then share their nomination on Viber with their friends so they can chat about it.

In addition to the Spotify partnership, Viber will be running a series of creative initiatives called #MadeInChat where ideas will come to life through the app – a concept that enables the creation of unique pieces of Art, Film, Music, Fashion, Comedy and other cultural content through group chats on Viber.

Viber is working with dozens of celebrities, influencers, brands and partners to create additional content concepts within "Chat." Some include The Infatuation, Barclays Center, Christmas Abbott, Sincerely Jules, Alec Monopoly, Mashable, YesJulz and more.

Since announcing its U.S. headquarters in Boston earlier this month, Viber is experiencing increased momentum in the U.S. with 44 million users and "Chat" is a testament to the company's commitment to giving its users what they want. Messaging apps are the next generation of social media for many and Viber now provides a comprehensive set of functions that make communication even more enticing.

Viber plans to launch "Chat" this year in the U.S. and UK with a roll out internationally in 2016. From Europe to India, Japan to The Philippines.

About Viber:
Viber is a leading messaging, voice and video service that lets everyone in the world connect. Freely. Users can send free text messages, fun stickers, photos, videos and doodles, share locations, make free HD-quality calls and communicate with Push-To-Talk. With Viber Out, users can make low-cost calls to any phone number around the world. Viber is available for iPhone®, Android™ phones and tablets, Windows Phone, BlackBerry®, Blackberry® 10, Windows®, Windows 8®, Mac, Linux and Symbian devices, over 3G/4G or WiFi connections. With over 606 million unique users in 193 countries, Viber is constantly innovating by introducing new platforms and adding fun new features like Public Chats. Viber is a Rakuten Group company.

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