Vibes Media Announces Julie Roth Novack as Senior Vice President of Mobile Solutions

Former Razorfish GM Answers Call to Mobile Solutions Executive Management Team

Oct 12, 2010, 09:00 ET from Vibes Media

CHICAGO, Oct. 12 /PRNewswire/ -- Vibes Media, a mobile marketing leader, announced today that Julie Roth Novack has joined the company as the senior vice president of Mobile Solutions. In her new role, Novack will lead the client services, strategy and implementation teams for Vibes. Novack will apply her 17 years of digital experience to shape and oversee the rollout of a new solutions group at Vibes, which will debut in a few months. Her focus will be on helping major brands establish and improve strategies for the mobile marketing campaigns through existing and new mobile products.



"Julie is fearless and prescient. She's been a pioneer in the digital industry and is known to be the first to jump into the next major market shift. She fundamentally understands what it means to help clients get value out of digital media, and her track record of driving growth and scaling organizations is unbelievable. I can't wait to see what she will do in the mobile space," said Jack Philbin, president and co-founder of Vibes.  

"I have seen digital experiences transform businesses in profound ways. Mobile adds immediacy and location to the digital mix – it's an inherently more personal way to interact with consumers," said Novack. "Vibes has been a mobile innovator since the beginning. Jack, Alex and the team have built a highly scalable technology platform that creates real ROI for major brands through meaningful and repeatable interactions with consumers."

Before joining Vibes, Novack held a number of executive management positions at Razorfish. Most recently, she served as the general manager of the Digital Experience and Platforms group, leading a team of 200 creative, user experience, technology and project management professionals in Chicago, Austin, Texas, and Atlanta. Prior to Razorfish, Novack served on the executive team of, running its global sales, marketing and corporate strategy organization. She started her career at JPMorgan Chase, formerly First Chicago, where Novack founded the bank's Internet group and launched its first website in 1994. Novack received an MBA in marketing and finance from Kellogg and a B.A. in economics from The University of Michigan.  

About Vibes

As one of North America's largest mobile marketing and technology companies, Vibes has delivered over one billion mobile messages for a wide range of leading brands and publishers. The Chicago based company offers SMS Messaging, event activation through their robust mobile platform. Vibes has an unprecedented track record of industry leadership and innovation in the mobiles space since their inception in 1998.  The company has been recognized as an industry leader by Inc 500, The Mobile Marketing Association and Crain's Chicago Business. The company's clients include Verizon Wireless, Best Buy, AT&T, MillerCoors, T-Mobile, CBS Radio, Gray Television and dozens of NBA, NFL, NHL and MLB teams. To learn more about Vibes, visit


Beth Monaghan



SOURCE Vibes Media