Vibes Media Expands Agreement With Entercom Communications With Three-year Deal Spanning 75 Radio Stations

Radio Broadcasting Giant Selects Vibes to expand Mobile Marketing Initiatives

Oct 21, 2010, 09:00 ET from Vibes Media

CHICAGO, Oct. 21 /PRNewswire/ -- Vibes Media (http://www.vibes.com), the mobile marketing leader, today announced that Entercom Communications, the nation's fifth largest radio broadcaster, has expanded its agreement for the next three years. Entercom selected Vibes four years ago to develop and strengthen consumer relationships through engaging and activating tens of thousands of listeners with mobile sweepstakes and text alert programs, designed to increase brand awareness. Today's deal doubles the reach of Vibes' solutions to Entercom radio brands across the country, encompassing 75 stations in total.

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"Entercom is known for unique locally programmed stations, and it is important to create real and lasting connections with each audience of local listeners," said Ken Beck, vice president for Entercom. "Over the past four years, Vibes has given us the solutions we need to create a new level of engagement that can only be achieved through mobile. Not only does Vibes empower us to customize our interactions with listeners – something that has made our mobile campaigns incredibly successful – it also helps us maintain that connection even when people are not tuned in."

Using the Vibes Mobile platform, Entercom stations create interactive mobile campaigns, including Text-2-Vote, Text-2-Win and Text-4-Offer, which engage listeners through sweepstakes, prizes and special offers.  Additionally, Entercom has implemented the mobile alerts program, including Last Played feature, so stations can send timely and relevant updates to its mobile opt-in listener base. These alerts include information about the last song played as well as news, weather, traffic and sports updates.

"Radio station choices are very personal decisions, making radio broadcast an ideal market for mobile campaigns, which help extend this personal connection to a brand," said Steve Levy, director, head of radio vertical, Vibes. "Today, consumers have many options for entertainment beyond radio, yet we've been able to help Entercom not only maintain listenership, but grow it across stations through engaging and personal mobile campaigns."

"Entercom is a great example of how innovative media and entertainment companies are leveraging mobile to grow and engage their consumer audiences. We've seen this market grow exponentially for us over the past 18 months," added Adam Carl, vice president of publisher sales, Vibes. "We've grown the publisher side of our business by activating their business objectives through mobile, and now have upwards of 400 publisher clients leveraging our core platform, compared to an install base of under a 100 in January of 2009."

About Vibes

As one of North America's largest mobile marketing companies, Vibes delivers hundreds of millions of mobile messages for a wide range of clients in the marketer and publisher categories. Vibes offers a combination of technology, connectivity, strategy and account services that helps marketers create highly relevant, timely and targeted mobile marketing programs and provides publishers with the ability to effectively extend their assets to the mobile device. Incorporated in 1998, Vibes has been recognized as one of the most innovative and fastest growing companies by the Inc 500, Deloitte, MMA, CTIA, Crain's, Promo, and the Chicago Innovation Awards. The company's clients include Verizon Wireless, Best Buy, AT&T, Sprint, T-Mobile, Accuweather, Tribune, Gannett, Emmis Communications, Gray Television, BET, MTV, Research In Motion, Univision, Guess, Motorola, Entercom Communications, and dozens of NBA, NFL, NHL and MLB teams. To learn more about Vibes, visit www.vibes.com.

About Entercom

Entercom is one of the five largest radio broadcasting companies in the United States, with a nationwide portfolio of 110 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.  Known for developing unique and highly successful, locally programmed stations, Entercom is home to some of radio's most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Kansas City Royals, New Orleans Saints and Buffalo Sabres. In 2007, Forbes magazine named Entercom one of America's "Most Trustworthy Companies."  To learn more about Entercom, visit http://www.entercom.com/.

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SOURCE Vibes Media



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