Vichy Launches A New Generation of Moisturizer

Like all Vichy products, Mineral 89 is formulated with the Vichy Mineralizing Thermal Water, which is drawn from the depths of France's Auvergne volcanoes. Proprietary to the brand, this water is naturally rich in 15 minerals that help to strengthen skin's moisture barrier and shield skin from daily aggressors and visible signs of aging caused by pollution, stress and fatigue. This product uniquely contains 89% Mineralizing Thermal Water – the highest achieved in one product – combined with the hydrating power of Hyaluronic Acid to deliver 24H hydration and plumpness to skin. Containing no parabens, fragrance, colorants or oils, Mineral 89 Face Moisturizer is formulated for even the most sensitive skin.

"My patients are very concerned about safety – formulas with 'no nasties' and natural ingredients, and as a physician, I want to ensure that efficacy and results are also behind the product. Mineral 89 is quite unique in that way. With only 11 ingredients, it is a new generation of skincare – safe, clean and effective. All you need is 2 drops applied to skin after cleansing morning and night, and the transparent, lightweight moisturizer delivers 24-hour hydration without the worry of harmful ingredients," says Dr. Erin Gilbert, Vichy Consulting Dermatologist.

Mineral 89 is so versatile that it can be used as a standalone moisturizer or layered and added to any existing skin routine. At $29.50, it is available for purchase at VichyUSA.com, Amazon.com, and select CVS, Walgreens, Duane Read, Target, Ulta & Rite Aid stores.

Vichy Laboratoires: A legacy of safety and health

For 85 years, Vichy has prided itself on its pharmacy heritage and formulations. The brand promotes a 360-degree approach to skincare through a healthy lifestyle and skincare regimen. In the last few years, one key consumer trend that has emerged is the gravitation towards safety and clean beauty. Vichy is at the forefront of that trend with a long legacy and tradition of clean formulas, keeping things simple without disrupting efficacy. At the crux of this legacy is Vichy's most pure ingredient: the Vichy Mineralizing Thermal Water. Infused with Vichy Mineralizing Thermal Water each day, skin becomes progressively stronger – as proven by no fewer than 16 scientific studies.

Vichy Laboratoires: Expanding Retail and Digital Voice

To support the consumer trend towards clean beauty, Vichy is investing in more retail initiatives and digitally savvy marketing, including: expanded distribution in drugstores and Amazon.com, and launching a redesigned website < www.vichyusa.com > that will feature advice from experts and original content on the brand's blog, 'Le Mag.' Additionally, Vichy has established a partnership with Dr. Erin Gilbert to provide dermatological advice for media-driven events and consumer education. The brand has also created a new panel of influential ambassadors, such as Cara Van Brocklin (@caraloren) and Christine Andrew (@hellofashionblog), to help spread the word on skincare essentials within various lifestyle topics (i.e. mommyhood, fitness, etc), via their highly active social channels.

Specifically, Vichy has recognized an organic connection with moms. "Young mothers who are increasingly conscientious of health and safety are truly drawn to a brand like Vichy. We have a long legacy of safe, clean and highly effective beauty products that are backed by the French savoir-faire. Now, we are creating new content that will help educate woman and young moms on how lifestyle challenges may affect their skin and the need for a healthy approach." – Carole Diarra, BRAND VP Vichy USA.

ABOUT VICHY

Vichy is the #1 Anti-Aging Brand in European Pharmacies. Created by Dr. Haller in 1931, Vichy is among the first French doctors' brands trusted by millions of women in Europe and around the world. Vichy's key ingredient is its Vichy Thermal Mineralizing Water, a source of nature drawn from France's Auvergne volcanoes, rich in 15 minerals that help to strengthen the skin's moisture barrier and protect skin against aggressors. Vichy's clinical research on thousands of women of all skin types, ethnicities and ages provides a solution to your skin's needs at every life stage. Vichy skin care products utilize a range of ingredients and luxurious textures to achieve visible results for multiple skin types and skin concerns. For additional information, please visit www.vichyusa.com, www.Facebook.com/Vichyusa, www.instagram/vichyusa

SOURCE Vichy Laboratoires USA

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http://www.vichyusa.com