Victoria Justice, Bea Miller, Amirah Kassem, Joel Tudor and Dallas Clayton Select Carlsbad High School as 2015 Vans Custom Culture Winner
Calif. School Selected Among Nearly 3,000 Schools in the Sixth Annual Competition
CYPRESS, Calif., June 10, 2015 /PRNewswire/ -- Vans named Carlsbad High School of Carlsbad, Calif. as the grand-prize winner of the sixth annual Vans Custom Culture design competition and awarded a $50,000 donation toward the school's arts education program. At the final event held on June 9 at Industria Superstudios in New York City, a panel of notable judges including actress Victoria Justice, celebrity baker Amirah Kassem, musician Bea Miller, artist and author Dallas Clayton and Vans professional surfer Joel Tudor selected the winning custom Vans shoe designs among a talented group of top five finalist schools. For the remaining finalists – Circleville High School (Circleville, Ohio), Foothill High School (Henderson, N.V.), McCracken County High (Paducah, K.Y.) and Parker High School (Parker, S.D.) – Vans awarded each with $4,000 toward their arts programs.
Six years in, Vans Custom Culture continues to inspire creativity and individuality among high school students across the nation. Each year, Custom Culture has challenged them to create their own unique pairs of Vans for a chance to fund art education at their school. Nearly 3,000 high schools – the most in competition history – participated in this year's event, designing four pairs of blank Vans based on four themes: Action Sports, Art, Music and Local Flavor. The winning design has the opportunity to be produced and sold in select Vans retail stores, as well as online at Vans.com.
"Year after year, Vans Custom Culture surpasses our wildest expectations, from the level of high school participation nationwide to the student creativity we see in all of the designs that come through as part of the competition," said Kevin Bailey, VF Action Sports Coalition and Vans President. "With arts education budgets continuing to suffer across the nation, Vans is thrilled to provide a platform to help talented youth find their creative voice and express themselves through art and design. Vans hopes that Custom Culture will inspire others to take up the cause of underfunding of public school arts education and further provide opportunities for creative expression."
Vans Custom Culture partners truth® and Journeys also provided participating schools with an additional opportunity to raise funds for their art programs. Journeys selected the display that best represents the "local flavor" theme from the top five finalists. truth®, the nation's most successful and longest running youth smoking prevention campaign, inspired the 50 semi-finalists with the fact that in 2014, only 8% of teens still smoked. That's down from 23% in 2000. truth® challenged the students to customize a skate deck by imagining what it looks like when smoking is finished for good. Carlsbad High School from Carlsbad, California won both the truth® and Journeys prices respectively $10,000 and $15,000 to benefit its arts education program.
Join in the Vans Custom Culture conversation by using the hashtag #VansCustomCulture and at www.vans.com/customculture to get all of the details on the winner of the 2015 competition.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 450 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans' cultural hub and international music venue, the House of Vans.
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About truth®
truth® is the most successful and one of the largest national youth smoking prevention campaign. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking. truth® gives teens facts and information about the tobacco industry and its products, allowing them to make their own informed choices about tobacco use. Research-proven as an effective public health intervention, the campaign is credited with keeping hundreds of thousands of teens from starting to smoke. To learn more, visit www.thetruth.com. truth® is directed and funded by Legacy, a national public health foundation located in Washington, D.C. Legacy was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. To learn more about Legacy's life-saving programs, visit www.LegacyForHealth.org.
About Journeys
Journeys is a leader in the teen specialty retail scene, with more than 800 stores in all 50 states, Puerto Rico and Canada. Journeys uses fashion savvy and merchandising science to keep in step with the fast-paced footwear and accessories market for 13- to 22-year-old guys and girls. Journeys offers a wide variety of trendy, relevant brands that cater to teens who seek the hottest, new styles. The Journeys store is more than a retail environment; it's an extension of the teen lifestyle. From the plasma TVs playing exclusive content and the latest music videos, to the visual merchandising strategy and promotions, to the employees whose image and style reflect the customers' lifestyle and attitude. In addition, Journeys reaches its customers through www.journeys.com, a mobile website, catalog, national advertising, strategic cross-promotions, social media and grass-roots events like The Journeys Noise Tour. Journeys is, in every way, an attitude you can wear!
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SOURCE Vans
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