VidantaWorld Launches Cirque du Soleil LUDŌ, the First Resident Immersive Water Show in Latin America

• The innovative resident show will premiere on December 12, 2025, in the heart of VidantaWorld Nuevo Vallarta.
• With more than 300 annual performances and exceptional pre-sale demand, Cirque du Soleil's LUDŌ solidifies Mexico's standing at the forefront of global luxury tourism.

MEXICO CITY, June 18, 2025 /PRNewswire/ -- Grupo Vidanta and Cirque du Soleil Entertainment Group are proud to announce the premiere of LUDŌ, a breathtaking show that heralds a new era of immersive entertainment and solidifies VidantaWorld Nuevo Vallarta as a global benchmark in luxury tourism.

This groundbreaking production redefines the boundaries of live entertainment by merging water, storytelling, cutting-edge technology, and culinary art into a singular, multisensory format.

LUDŌ will bring this vision to life on December 12, 2025, as Cirque du Soleil's first major immersive water show since "O" in Las Vegas. The show will debut at VidantaWorld Nuevo Vallarta, inside the pioneering BON Luxury Theme Park, the first luxury theme park in Latin America.

With more than 300 performances per year already scheduled and high pre-sale demand, this visionary show—made possible by a high-impact investment—further positions Mexico as a global hub for luxury tourism.

LUDŌ—from the Latin "I play"—is more than a show; it's an immersive experience where art and technology merge in a sensory narrative, paired with an exceptional dining experience. Water, as a central and living force, becomes both symbolic and a narrative element.

At the heart of the journey is Ludovico, a theatre director who ventures into a mystical cenote in search of his lost creativity and sense of wonder. His immersion becomes a powerful metaphor for artistic rebirth and emotional reconnection.

Through poetic, playful visuals and a story that awakens the senses, LUDŌ explores deeply human themes such as memory, creative freedom, and our essential yearning to reconnect—with ourselves, with others, and with the world we inhabit.

"LUDŌ represents a bold evolution for Cirque du Soleil: a production that fuses immersive design and a sensory narrative to cutting-edge technology and culinary art. Every element was created to push the boundaries of live entertainment. Together with our partners at Vidanta, we are redefining the Cirque du Soleil experience—where wonder sparks connection and innovation fuels emotion," said Daniel Lamarre, President and CEO of Cirque du Soleil Entertainment Group.

This new artistic proposal combines art, acrobatics, symbolic storytelling, and multisensory gastronomy inside a 27-meter-high circular theater, custom-designed for this show. Inspired by the lotus flower, the venue offers an immersive aquatic stage with 360° visibility from any seat, featuring state-of-the-art acoustics and lighting.

"LUDŌ is a dream born from water... a world where memory, imagination, and play float in suspension. Water is the heart of the story—the space where transformation happens," shared Michel Laprise, Writer & Show Director of Cirque du Soleil LUDŌ.

A Culinary Proposal as Part of the Show

Grounded in the belief that gastronomy is also a form of art, LUDŌ will feature culinary experiences designed by Alexis Bostelmann, Executive Chef at Grupo Vidanta. Each dish is meticulously crafted to intertwine with the show's narrative, being part of the story and offering guests a sensory journey that stimulates sight, taste, and imagination. Thus, the palate becomes another way to immerse in the story.

"VidantaWorld is the most ambitious entertainment destination ever created in Latin America—a place where nature, luxury, and imagination collide. And it all begins with LUDŌ, our groundbreaking collaboration with Cirque du Soleil. This isn't just a show—it's a full-sensory adventure that redefines what a night out can be. LUDŌ is the first step in a new era of entertainment, and it's happening in Mexico," said Iván Chávez, Executive Vice President of Grupo Vidanta

Designed as a must-see attraction for international travelers and show enthusiasts, LUDŌ introduces a new dimension to the world of performing arts and marks only the beginning of what VidantaWorld has in store for Mexico and the world.

The BON Luxury Theme Park will continue its expansion with new themed zones, spectacular attractions, and unique experiences that reaffirm Grupo Vidanta's commitment to innovation, excellence, and unforgettable moments for all generations.

Tickets for LUDŌ are now on sale. To learn more and purchase tickets, visit: www.cirquedusoleil.com/ludo. 

About Grupo Vidanta
Founded in 1974 by tourism visionary Daniel Chávez Morán, Grupo Vidanta is the leading developer of luxury resorts, entertainment experiences, and tourism infrastructure in Latin America. The company designs, builds, and operates award-winning destinations in Mexico's most iconic coastal regions, including Nuevo Vallarta, Riviera Maya, Los Cabos, East Cape, Acapulco, Puerto Peñasco, Mazatlán, and Puerto Vallarta.

Its portfolio includes The Estates, Grand Luxxe, Kingdom of the Sun, The Grand Bliss, The Grand Mayan, The Bliss, Mayan Palace, and Ocean Breeze Hotels. Grupo Vidanta also owns and operates its own construction company, ensuring the highest quality standards in all its developments.

A global leader in experiential travel, Grupo Vidanta created VidantaWorld, an innovative destination concept redefining luxury and live entertainment. VidantaWorld features the BON Luxury Theme Park, Jungala Aqua Experience, and record-setting attractions like the SkyDream Parks Gondola, the world's first beach resort aerial gondola. It is also home to world-class shows like JOYÀ, Cirque du Soleil's only dining experience, and LUDŌ, a multisensory resident show premiering in December 2025.

Expanding luxury beyond land, VidantaWorld's ELEGANT Ultra Mega Yacht redefines ocean travel with global routes in the Caribbean and Mediterranean, combining exclusive service with intimate design. Grupo Vidanta also produces large-scale concerts featuring international icons such as Lionel Richie and Marc Anthony, solidifying its leadership at the intersection of hospitality and live entertainment.

Grupo Vidanta is the proud host of the Mexico Open at VidantaWorld, a PGA TOUR tournament broadcast in over 200 countries, and was recently recognized by Travel + Leisure as one of the World's Top 100 Hotels for its flagship property in Nuevo Vallarta. With over 2,000 luxury vacation residences and Mexico's first privately built international airport, the company continues to lead hospitality innovation while promoting social and environmental progress through its foundations and sustainability programs. Learn more at vidantaworld.com or follow on social media: @VidantaWorld.

About Cirque du Soleil Entertainment Group
Cirque du Soleil Entertainment Group is a world leader in live entertainment. Building on four decades of pushing the boundaries of the imagination, the artistic entertainment company brings its creative approach to a large variety of artistic forms such as live shows, multimedia productions, long-form content, music, immersive experiences, and special events. Since its creation in 1984, more than 400 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs almost 4000 employees, including 1200 artists from more than 80 different nationalities. Along with its affiliates—Blue Man Group, VStar Entertainment Group, and The Works Entertainment—Cirque du Soleil Entertainment Group continues to expand its creative reach. For more information about Cirque du Soleil Entertainment Group, please visit cirquedusoleil.com.

MEXICO PRESS CONTACT
Francisco Granados | PR Expert
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USA PRESS CONTACT
Alessandra Fusar Poli | Lobeline Communications
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SOURCE Grupo Vidanta