VIDEO from Las Vegas News Bureau available on Behind The Scenes With The Animals of National Finals Rodeo in Las Vegas!

Dec 08, 2010, 08:31 ET from

NEW YORK, Dec. 8, 2010 /PRNewswire/ -- See video from Las Vegas News Bureau at:

For this year's Wrangler National Finals Rodeo in Las Vegas, we take a behind-the-scenes look at the work it takes to put on the world's richest rodeo. We also look at the unsung heroes of the NFR…the animals! The richest and most prestigious rodeo in the world, the Wrangler NFR features the PRCA's top 15 contestants competing for this year's $5.875 million in prize money. For 10 days, the Wrangler NFR will again transform the look and feel of the "Entertainment Capital of the World." Each year, rodeo fans decked out in jeans, boots and hats fill hotels, casinos, restaurants, shopping malls and showrooms. Hotel marquees will be splashed with the names of the brightest stars in country and western music. In addition, the traditional Cowboy Christmas Gift Show held during the rodeo at the Las Vegas Convention Center is expected to attract tens of thousands of people in its own right. In 2009, the event had a total event attendance of 172,361 over the 10 days of competition, resulting in a non-gaming economic impact of $51.6 million. For more information about the Wrangler NFR, go to or Available media includes video and still images.

About delivers free broadcast- and streaming-quality video and multimedia content directly to media around the world, 24/7. More than 25,000 media outlets in 190+ countries use, including the AP, BBC, CNBC, CNN, France 24, N24,, RAI, TVE, ZDF and a lot more.  

Registered journalists can preview and download video, audio, text, graphics and photos at

If not already registered, please take a moment to sign up - registration is quick, easy and free:

We are always happy to receive your feedback, suggestions or enquiries.  Email us at

Story Id: 20819