MIAMI, Jan. 17, 2014 /PRNewswire/ -- SOMOSTV and DirecTV announce the launch of ViendoMovies, the 24 hour commercial free, originally produced in Spanish film channel, on the direct broadcast satellite service providing digital packages in Spanish to households in the United States. DirecTV subscribers will now be able to enjoy this popular channel that programs the best contemporary movies from all Spanish speaking countries (Mexico, Spain, Argentina, Peru, Colombia, Chile and Venezuela among others) in all genres. ViendoMovies is well known for its premium on-air look and its support for the Spanish language film industry, talents and events, appealing to the diverse composition of the US' Latino market.
ViendoMovies (www.viendomovies.com), launched in the United States and Puerto Rico in 2006, broadcasts movies that have been theatrically released in their country of origin, with high production values and recognized stars, featuring modern plots to suit the taste of movie lovers today. The channel's film library combines the best of the most popular genres (action, drama, comedy, romance, etc.) with "behind the scenes", interviews, coverage of Festivals and other in house produced materials.
Luis Villanueva, President and CEO of SOMOSTV said, "With this entry in DirecTV, ViendoMovies reaches a high number of subscribers across the nation via satellite and this, of course, is a pivotal step to increase the distribution, awareness and reach of our channel. We are very happy to be able to show DirecTV's subscribers ViendoMovies with its superior programming, packaging and services, making our channel a leading player in the Latino Pay TV landscape. We are sure that with the addition of ViendoMovies both parties will see a significant growth in business now and in the future. We are very excited about entering into this partnership."
ViendoMovies has an attractive promotional strategy tailored to the immigrant and acculturated experience. Its programming is based on the Latino market's significant holidays or dates, as well as those in mainstream culture. The channel has been growing steadily based on its high quality signal, modern programming and presence on air, quickly making ViendoMovies one of the preferred choices among Latinos who enjoy great movies originally produced in Spanish. ViendoMovies programs around 250 titles per month, continuously updating and managing its extensive library to coincide with its programming strategy to always present a fresh screen to film lovers.
ABOUT VIENDOMOVIES: ViendoMovies is a Pay TV channel that broadcasts contemporary Spanish-language films 24 hours a day with no commercial breaks, with a culturally relevant Premium on air look. ViendoMovies is produced in the USA for the US Hispanic and Puerto Rico markets and is part of SOMOSTV LLC. For more information please visit us at www.viendomovies.com and www.somostv.net
About DIRECTV: DIRECTV is one of the world's leading providers of digital television entertainment services. Through its subsidiaries and affiliated companies in the United States, Brazil, Mexico and other countries in Latin America, DIRECTV provides digital television service to over 20 million customers in the United States and more than 17 million customers in Latin America. DIRECTV sports and entertainment properties include two regional sports networks (Rocky Mountain and Pittsburgh), and minority ownership interests in Root Sports Northwest and Game Show Network. For more information on DIRECTV, visit www.directv.com
Contact: Romina Frascarelli