BOSTON, July 24, 2013 /PRNewswire/ -- Thanks to Vietnam's relatively young demographics – 70 percent of the population is younger than 35 years old – the proliferation of data service-enabled feature phones and smartphones, data services, both mobile data and fixed broadband, together with pay-TV will act as growth engines going forward to 2017, according to a new report from Pyramid Research (www.pyr.com).
Vietnam: VNPT Likely to Divest Mobile Operator as Regulator Pushes Competition; Mobile Data Thriving offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides a detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.
"Vietnam is among the more populated markets in Asia-Pacific, and with its young population, has substantial growth potential," says Pyramid Research Analyst, Hansang He. Pyramid Research expects mobile data, fixed data and pay-TV to expand revenue at CAGRs of 9.5 percent, 7.9 percent and 13.5 percent, respectively, together contributing 44 percent of overall service revenue in 2017, up from 33 percent in 2012. As mobile browsing becomes part of people's daily routine and data-enabled devices become more affordable, for instance through Viettel's $50 smartphone, mobile data will contribute 48 percent and 33 percent to total data and total mobile revenue in 2017. Pay-TV subscriptions are expected to rise by nearly 100 percent to 11 million in 2017, up from 5.6 million in 2012, exhibiting the fastest growth among all service segments over the forecast period, propelling its share in the revenue mix from 3 percent to 5 percent.
"Operators are looking at niche segments to expand their subscription bases," says He. "Viettel targeted ethnic minorities, whose population totals 12 million, with ethnic language support and services, while MobiFone launched children packages that join payment with parents' MobiFone accounts," he explains.
Vietnam: VNPT Likely to Divest Mobile Operator as Regulator Pushes Competition; Mobile Data Thriving is part of Pyramid Research's Asia-Pacific Intelligence Report Series and is priced at $990. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).
Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.
SOURCE Pyramid Research