ViewCast Appoints Kevin Dowd as Managing Director of Asia-Pacific Region

Local support, sales and customer service to grow Asian customer base

Mar 14, 2011, 06:00 ET from ViewCast Corporation

PLANO, Texas, March 14, 2011 /PRNewswire/ -- ViewCast Corporation (OTC Bulletin Board: VCST), a developer of industry-leading solutions for the transformation, management and delivery of digital media over enterprise, broadband, and mobile networks, today announced the hiring of Kevin Dowd as Managing Director of ViewCast's Hong Kong office. In this role, he will be responsible for defining technology solutions for customers in China and the Asia-Pacific region, supporting sales initiatives to deliver ViewCast products to new and existing customers, and training distribution partners. Mr. Dowd is based in Hong Kong.

"Expansion in the Asian marketplace is a key strategic driver this year for ViewCast and, in doing so, we are committed to providing world-class support to our existing and future Asian customer base," commented Dave Stoner, President and CEO, ViewCast. "Leveraging ViewCast's technology expertise with Kevin's existing relationships and understanding of the unique business climate of the Asia-Pacific Region, we intend to exceed our customers' expectations for our value-added products and services."

ViewCast first established an Asian presence in the late 1990's to harness the spectacular growth in this market and provide regional customers with high-quality, cost-effective streaming media appliances. Under Dowd's direction, ViewCast plans to grow its existing customer base and become the leading provider of streaming media and asset management solutions in Asia.

New analysis from Frost & Sullivan, Analysis of the World Total Broadcast and DTT Video Encoders Market, finds that the market earned revenues of nearly $190 million in 2009 and is expected to grow at a high single digit growth rate through 2016, fueled by digital deadlines and high definition upgrade revenues. Digital mandates are anticipated to fuel immediate demand for video encoders in Asia, particularly China, with HD and other advanced compression format upgrades being the real market drivers.

In addition, WinterGreen Research predicts that digital asset content management markets worldwide are anticipated to reach $558.6 million by 2014. This market growth is a direct result of movements to leverage the Internet as a channel, respond to implementation of broadband networks for video and image transmission, create automated marketing systems implementation, and leverage market opportunities brought by the ability to have data sent over portable wireless devices. Disparate changes in the presentation of video and image content promise to drive market growth.

"Kevin is a welcome addition to the ViewCast family," said John Hammock, ViewCast's Vice President of Sales. "He is an experienced professional with a successful track record of building and managing businesses in China and the Asia-Pacific region for leading multinationals."

Dowd brings to ViewCast a significant network of relationships among the largest manufacturing and service organizations in the region and at the highest levels of local and central governments in China and throughout Asia. He joins ViewCast from RGB Networks, a provider of video solutions to the cable and IPTV industries, where he served as Regional Director for the Asia-Pacific region and was responsible for developing sales throughout the APAC region, developing effective channel partnerships and direct sales to operators in China, Taiwan, Korea, SE Asia, Australia/New Zealand and India, and multinational Chinese OEM partners, including Huawei and ZTE. His previous work experience spans various companies, including Kasenna Inc, deCarta Inc, Verilink Corporation, Aethra Telecommunications Systems, Asialink Technologies, Accord Networks Inc., Polycom, Inc. (Polycom Network Division) and STT Ltd., Shanghai, China.

About ViewCast

ViewCast develops industry-leading hardware and software for the transformation, management and delivery of professional quality video over broadband, enterprise and mobile networks. ViewCast's award-winning solutions simplify the complex workflows required for the Web-based streaming of news, sports, music, and other video content to computers and mobile devices, empowering broadcasters, businesses, and governments to easily and effectively reach and expand their audiences. With more than 350,000 video capture cards deployed globally, ViewCast sets the standard in the streaming media industry. ViewCast Niagara® streaming appliances, Osprey® video capture cards and VMp™ video management systems provide the highly reliable technology required to deliver the multi-platform experiences driving today's digital media market.

ViewCast (www.viewcast.com) is headquartered in Plano, Texas, USA, with sales and distribution channels located globally.

ViewCast, Osprey, VMp and Niagara are trademarks or registered trademarks of ViewCast Corporation or its subsidiaries.

ViewCast Contact:

Jeff Kopang

Vice President of Marketing

Tel: +1 (972) 488-7200

E-mail: jeffk@viewcast.com

PR Agency Contact:

Jessie Glockner

Rainier Communications

Tel: +1 (508) 475-0025 x140

E-mail: jglockner@rainierco.com

Investor Contact:

Matt Clawson

Allen & Caron

Tel: +1 (949) 474-4300

E-mail: matt@allencaron.com

SOURCE ViewCast Corporation



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