Viewers Overwhelmingly Approve Amount of Media Coverage Haiti is Receiving

-- Stark contrast to the majority that reported coverage of Jackson's death was excessive --

Jan 20, 2010, 17:49 ET from HCD Research

FLEMINGTON, N.J., Jan. 20 /PRNewswire/ -- A new media study among 1,000 Americans revealed that the majority of viewers (71%) indicated that the amount of media coverage of the earthquakes in Haiti is appropriate.

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The recent study was conducted during January 19-20 by HCD Research using its MediaCurves.com® website, to obtain viewers' perceptions of media coverage of various news events in the past decade and was similar to a study conducted in July 2009. To view detailed results go to: www.mediacurves.com.

The majority of viewers (78%) indicated that they think there was too much media coverage of Michael Jackson's death, which is a greater percentage of viewers than a study conducted in July, in which 63% of viewers indicated that there had been too much media coverage of his death.

According to Glenn Kessler, president and CEO, HCD Research, the media coverage surrounding Michael Jackson's death was excessive. "The media coverage was over the top and as a result, the over coverage became the salient story for many viewers. The stark difference in viewers' perceptions of the Jackson coverage and other major news events suggests that there may be a limit regarding news and entertainment strategies," commented Kessler.

In addition, viewers generally indicated that they were more engaged with national issues than international issues.

Among the findings:

With regards to each topic, please indicate whether you feel there has been:


January 2010

Haiti Earthquakes

9/11 Attacks

Michael Jackson Death

Indian Ocean Tsunami

Economic Recession

Too much media coverage of this event

22%

16%

78%

6%

17%

Appropriate media coverage of this event

71%

74%

21%

77%

57%

Not enough media coverage of this event

6%

10%

1%

17%

26%




July 2009

Michael Jackson Death

Farrah Fawcett Death

Iran Election Protests

Bernie Madoff trial

Mark Sanford Affair

Too much media coverage of this event

63%

5%

7%

7%

36%

Appropriate media coverage of this event

36%

56%

61%

79%

57%

Not enough media coverage of this event

2%

39%

33%

14%

6%



Please indicate how engaged you are in each topic when you are exposed to it in the media.



Haiti Earthquakes

9/11 Attacks

Michael Jackson Death

Indian Ocean Tsunami

Economic Recession

Extremely engaged in the topic

16%

49%

9%

14%

40%

Engaged in the topic


41%

36%

18%

41%

41%

Somewhat engaged in the topic

33%

12%

36%

35%

17%

Not at all engaged in the topic

10%

2%

36%

10%

3%



HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.

SOURCE HCD Research



RELATED LINKS

http://www.mediacurves.com