NEW YORK, Jan. 8, 2019 /PRNewswire/ -- ViewLift, a leading digital distribution and monetization platform, announced today they have begun offering their streaming services to help support DraftKings' Watch feature within the DK Live app.
The ViewLift platform offers a complete end-to-end solution for launching and monetizing video applications, and will help support original and custom content on DraftKings' Watch feature. ViewLift's broadcast workflows and streaming technology will help sports fans stream their favorite sports within the DK Live app, available on web, iOS, and Android devices.
"Sports nirvana is being able to watch your favorite game and play daily fantasy or bet on a sport where legal," said ViewLift CEO Rick Allen. "At ViewLift, we are sports fans ourselves, which makes us especially proud to apply our video streaming expertise to DraftKings."
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ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on major OTT devices including web, mobile, TV-connected devices, Smart TVs and gaming consoles. ViewLift's founding team brings years of domain experience as an operator (not just a technology provider) and strong industry relationships to offer a complete end-to-end solution for creating, launching and monetizing video applications across all major device platforms. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: Monumental Sports Network; The Great Courses; Lax Sports Network; Major League Lacrosse; Arena Football League; SnagFilms; and others.