KOLKATA, India and NEW YORK, Sept. 20, 2017 /PRNewswire/ -- ViewLift, a global content distribution and monetization platform, has been selected by SVF (Shree Venkatesh Films), East India's largest entertainment company, as its technology partner for Hoichoi. This online video streaming destination provides the largest collection of the best in Bengali entertainment content on Web, iOS, Android, and Chromecast.
With original web-series, short films, and documentaries exclusively for Hoichoi in the pipeline, the service will also offer over 500 Bengali Movies and 1000 songs for subscribers. Manik Bambha, CTO of ViewLift states, "We are glad to be associated with the development of the next big thing in India's OTT space. Hoichoi is well positioned to capture significant opportunities in the space with a niche offering meant for Bengali consumers. We are confident that through this digital platform, subscribers will be able to stream on-demand content seamlessly. Hoichoi will benefit from our extensive marketing, data and analytics tools that will help them enhance interaction with their audience."
"We chose ViewLift as our technology partner because of their expertise in the OTT space with the leading media and entertainment brands in the world and their ability to deploy a full-service video infrastructure rapidly, supporting distribution – consumption - monetization across all major platforms and devices - Android, iOS, Roku TV, Apple TV, Amazon Fire TV and Chromecast," states Vishnu Mohta, Co-Founder, Hoichoi.
ViewLift gives its international partners access to a technology platform that is unparalleled in the industry. With enhanced service architecture, extensive data and analytics insights, and global client support, ViewLift delivers high quality video consumption experiences worldwide. This partnership between ViewLift and SVF makes Hoichoi a top competitor in the regional entertainment space not just in India, but the global entertainment sector.
ViewLift is a full-service content distribution platform for the web, OTT, and mobile. Its offering gives media companies, sports leagues and teams, education providers, and others the tools to monetize their content through native branded apps on every major digital device. ViewLift's founding team has strong industry relationships, and brings years of experience as an operator (not just a technology provider) to offer a complete end-to-end solution for creating, launching and monetizing video applications across 28 device platforms, including mobile, over-the-top, connected TV and game consoles. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers its partners a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: NBCU; TEGNA; Monumental Sports Network; The Great Courses; Lax Sports Network; Major League Lacrosse; Arena Football League; the five owned-and-operated channels of SnagFilms; and others.
SVF is Eastern India's largest entertainment company, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 110 films including national award winning 'Chokher Bali', 'Raincoat', 'Memories in March', 'Apur Panchali', 'Chotoder Chobi', and 'Chander Pahar'. SVF's next big venture is Hoichoi, a one-stop online destination for Bengali entertainment with over 500 Movies, Exclusive Original Web Series and over 1000 Songs.
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