BOSTON, Jan. 22, 2014 /PRNewswire/ -- Localytics (www.localytics.com), the leading marketing and analytics platform for mobile and web apps, announced today that Vimeo, the high-quality video platform for creators and their audiences, has selected Localytics' real-time analytics and marketing solution to gain deeper insight into app user behavior and drive stronger engagement across its app portfolio.
Unlike traditional web analytics or stand-alone mobile analytics tools, Localytics provides a real-time, closed-loop analytics and marketing platform for apps, tracking traditional user behavior including video viewings as well as business outcomes such as engagement, lifetime value and loyalty. Vimeo will use Localytics to help understand user behavior across all its apps – including mobile and across connected devices – to stimulate stronger user engagement.
"We see apps as a major opportunity for our business," said Nick Alt, VP of Mobile and TV at Vimeo. "Localytics' comprehensive, app-first solution is the perfect fit for Vimeo's growing needs. It provides deep insights into user behavior and allows us to turn that information into highly personalized user experiences in our smartphone, tablet, set-top box, gaming console and native TV apps."
Localytics is the leading marketing and analytics platform for mobile and web apps. Localytics works with some of the world's most well-known brands, like eBay, Salesforce, Microsoft and The New York Times, helping them create great experiences for their customers and maximizing profitability, engagement, lifetime value and loyalty. Localytics provides analytics and marketing for more than 1 billion devices across more than 20,000 apps. Localytics' headquarters are located in Boston, MA. Learn more at http://www.localytics.com.