BIRMINGHAM, Ala., Aug. 16, 2017 /PRNewswire/ -- Vineyard Brands is proud to welcome Lara Sailer Long as its Vice President, Director of Brand Strategy. In this newly created role, Lara will be responsible for developing and implementing strategies to help Vineyard Brands better cultivate its brand and the brands of the wineries in its portfolio. As part of her responsibilities, Lara will oversee all media relations and special events.
Sailer Long joins Vineyard Brands with 18 years of experience in the luxury sector of the wine industry, most recently as Executive Wine Director at Pebble Beach Food & Wine. Before Pebble Beach, Sailer Long worked as Western Region Director at Maisons Marques and Domaines and as the Western Region Ambassador for Champagne Krug/Moët Hennessey/Clicquot Inc.
"I've worked with the people of Vineyard Brands for years and am thrilled to be joining this very talented team. Vineyard Brands represents some of the most iconic wineries in the world and its portfolio is second to none," said Sailer Long.
"This new position will help grow the public face of Vineyard Brands and the brands of the superb wineries in our portfolio," said Greg Doody, President & CEO of Vineyard Brands. "We're so pleased to have someone with Lara's experience and knowledge fill this important new role."
About Vineyard Brands
Vineyard Brands is a national importer of fine wines, operating throughout the United States. Vineyard Brands represents over 75 brands of wines, including producers of estate-bottled wines in Burgundy, Chablis, the Rhône, the Loire Valley, Alsace and southern France as well as some of the best wines available from Spain, Portugal, Italy, Germany, South Africa, Chile, Argentina, New Zealand and Australia. Our mission is to select and offer wines of the best quality and value from around the world so that there is absolute confidence in any wine with "Imported by Vineyard Brands" on the label.