Vinyl Siding Remains Market Leader for 15 Consecutive Years

New U.S. Census Bureau data shows vinyl siding gains in most regions and price points

Oct 07, 2010, 16:35 ET from Vinyl Siding Institute

WASHINGTON, Oct. 7 /PRNewswire/ -- Vinyl siding remains the number one choice for exterior cladding on new single-family houses sold, as indicated by recently released 2009 U.S. Census Bureau data. Fifteen years ago, vinyl siding overtook wood for the number one spot and  has continued to hold its popularity ever since. In fact, vinyl siding is the only exterior cladding to gain market share for new single-family homes sold in 2009, up two points to 34 percent.

"It's no surprise vinyl siding has remained the exterior cladding of choice for 15 years," said Jery Y. Huntley, president and CEO of the Vinyl Siding Institute, Inc. (VSI). "Builders, remodelers and homeowners have long relied on vinyl siding for its beauty, durability, sustainability and overall value. Plus it offers easy maintenance, the lowest installed cost and versatility that can suit any architectural style."

Looking at region-specific data, vinyl siding posted market share gains in three of four Census Bureau regions. It continues to hold the lion's share of the market in the Northeast with 79 percent, reflecting a one-point gain since 2008. Vinyl siding also dominates share in the Midwest, increasing three points to 70 percent. And in the South, by far the most active region for homes sold, vinyl siding's share increased two points to 30 percent, while all other exterior cladding remained steady or declined.

The data also shows that vinyl siding is the number one choice for exterior cladding on new single-family homes sold up to $300,000. In addition, vinyl siding now is being used more often for homes with higher price points. For the first time, vinyl siding is the market share leader for single-family houses sold between $500,000 and $749,999. In this price range, vinyl siding jumped four share points to 29 percent.

"Today's vinyl siding is available in an increasing number of profiles and colors to create a variety of architectural styles, such as Craftsman, Cape Cod, Georgian, French Colonial and Folk Victorian," Huntley added. "This wide selection appeals to homeowners at any price range, which is likely a contributor to vinyl siding's recent growth for higher priced homes."

About the Vinyl Siding Institute

The Vinyl Siding Institute, Inc., located in Washington, D.C., is the trade association for manufacturers of vinyl and other polymeric siding and suppliers to the industry. VSI is the sponsor of the VSI Product Certification Program and the VSI Certified Installer Program. See www.vinylsiding.org.

Contact:

Joel Hochanadel

R/P Marketing Public Relations  

(419) 241-2221

jhochanadel@r-p.com



SOURCE Vinyl Siding Institute



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http://www.vinylsiding.org