Vinyl Siding Remains the Number One Choice for Exterior Cladding for 16 Years

WASHINGTON, June 23, 2011 /PRNewswire/ -- Vinyl siding remains the market leader in exterior cladding on new single-family homes sold and is the only exterior cladding to gain market share for the second consecutive year, up two points to 36 percent, according to recently released 2010 U.S. Census Bureau data. In fact, vinyl siding has been the market leader for 16 consecutive years and has increased five share points in the past five years.

"Vinyl siding remains the preferred exterior cladding because it offers a mix of benefits that no other exterior cladding can offer: beauty, low maintenance, durability and sustainability," said Jery Y. Huntley, president and CEO of the Vinyl Siding Institute, Inc. (VSI). "We have worked hard to educate builders, remodelers and homeowners about vinyl siding's value, and our efforts are reflected by its growth year after year."

Regionally, vinyl siding's share remains unchanged except in the Northeast where it gained five points and is the market leader with 84 percent share. In the Midwest, it is the leader with 70 percent market share for the second year in a row. Vinyl siding's share remains steady at 30 percent in the South, second only to brick.

The data also shows that vinyl siding is the market leader for new single-family homes sold in all price points up to $499,000. It has seen strong gains in homes sold in the $250,000 to $299,000 range, with an increase of seven share points to 36 percent. Additional gains of five share points were made in homes sold in both the $300,000 to $399,000 and $400,000 to $499,000 price points. While stucco is used most often on homes sold between $500,000 to $749,000, vinyl siding has seen continuous growth and is only three share points behind stucco with 30 percent market share.

"We are seeing more higher-priced homes using vinyl siding because it offers great design options from contemporary to historical," said Huntley. "With a variety of profiles, accessories and more than 330 certified colors, vinyl siding can suit any taste at any price point and can beautifully replicate the look of wood without the maintenance worries."

For more detailed results from the 2010 U.S. Census Bureau data, visit http://www.vinylsiding.org/mediaroom/dataandstats/2010_Census_Data.pdf.

About the Vinyl Siding Institute

The Vinyl Siding Institute, Inc., located in Washington, D.C., is the trade association for manufacturers of vinyl and other polymeric siding and suppliers to the industry. VSI is the sponsor of the VSI Product Certification Program and the VSI Certified Installer Program. For more information, visit www.vinylsiding.org and follow us on Twitter www.twitter.com/vinylsidinginfo.

Contacts:
Kelley Yoder
R/P Marketing Public Relations
(419) 241-2221
[email protected]

SOURCE Vinyl Siding Institute