ViralGains Deepens Executive Team To Transform Video Advertising
New leaders in marketing and product management bring deep expertise, thought leadership, and innovation to the $22 billion market
BOSTON, Dec. 8, 2016 /PRNewswire/ -- ViralGains, a pioneer in video-advertising technology solutions, has appointed two new executives to its expanding leadership team. Julie Ginches—a nationally-renown technology marketing executive—takes the reins as the company's Chief Marketing Officer (CMO). Glenn Kiladis, a highly experienced executive in mobile, digital, and new media, now leads as Vice President of Product Management and Strategy. Together, they are driving the company forward to meet the rapidly growing demand for its unique video advertising engagement solutions, as it continues to innovate and transform the $22 billion video-ad market.
Ginches, who has been called as the "CMO with the Midas touch," is known for her repeated success in positioning and accelerating the growth of many technology companies including eXelate (acquired by Nielsen), the Rubicon Project (IPO 2014) and DataXu. Widely known and respected for her vision on the future of marketing, she was recently named to VentureBeat's Top Greater Boston Growth CMOs.
Kiladis, a highly regarded entrepreneurial business innovator, creator and digital strategist, is known for his visionary clarity on the future of people and their interaction with technology and digital experiences. He has driven significant product innovations in adtech, data, apps, digital video, mobile devices, mobile games and more for companies like Fiksu and PCH.
One of his most notable successes was building & leading FreeMyApps, one of the world's largest app discovery & engagement networks, driving over $75 million in business. He most recently held a leadership position at PCH Media & Entertainment where he focused on strategic mobile app, OTT Video Service and ad-tech platforms. He also serves as an advisor to Aquto, a leader in making the mobile internet accessible to everyone and Roostr (recently acquired by Chartboost), a social ad-tech platform that links consumers to mobile game co. and brands through social influencers.
"From the Super Bowl to the holidays, digital video has proven to be the best storytelling medium ever invented. With the explosion in video advertising on connected devices of all sorts, brands and agencies are driving significant engagement on the part of consumers using the emotional storytelling power of video," said ViralGains CEO Tod Loofbourrow. "Both Julie and Glenn bring the right kind of leadership and expertise to help ViralGains extend our product and market leadership and explosive growth."
One of Boston's most respected new technology firms—and past winner of the region's prestigious MassChallenge Platinum prize—ViralGains serves the biggest brands in the world with its engagement-driven video platform that excites consumers with relevant brand stories. The platform turns every story into a conversation, and connects qualified prospects with deeply engaging branded content to move them on a journey with a brand that informs them and motivates them to buy.
"In the age of personalization, video technology is getting a big second look," said Ginches. "Video has long been the preferred medium for brand-based storytelling. But until now, it's been difficult to use in a personalized way throughout the entire customer journey. By providing a platform that helps brands understand what is working down to individual interactions, we are helping to evolve an ancient art—storytelling—for the modern era."
"The demand for video-based engagement solutions has grown, and product innovation will serve as a key differentiator," said Kiladis. "The consumer journey with video will continue to be the focus for ViralGains as we find even greater ways to bring value to agencies and brands that use our platform to achieve true strategic KPIs."
About ViralGains
ViralGains is a software company that creates authentic connections between brands and consumers through the power of online video. ViralGains is the only platform, that maximizes online video views, shares, and conversation in real time while measuring and optimizing viewer sentiment. ViralGains' collaborative technology was designed to help marketers and agencies of all sizes engage viewers in relevant, choice-based digital environments making it the only truly consumer-centered video distribution platform. ViralGains was founded in 2012 and is headquartered in Boston's beautiful Innovation District, with regional offices in New York, Chicago, Detroit and Los Angeles. For more information, please contact us at www.viralgains.com.
SOURCE ViralGains
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