SAN MATEO, Calif., June 6, 2014 /PRNewswire/ -- Jeff Revoy (@jrevoy), CEO of social management provider Viralheat, has been selected to speak about the use of predictive social analytics at next week's Social Media Strategies Summit in New York. Revoy's 9:35 am session on Wednesday, June 11, will address how businesses can use this newer social marketing technology to increase conversions and sales by identifying social conversations that demonstrate consumers' intent to purchase.
Predictive social analytics utilizes natural language processing technology to analyze the content of tweets, posts, status updates and other social mentions on behalf of brands looking for sales opportunities. Each relevant mention – from #movingday to #imengaged – presents a pre-qualified sales lead that is then shared with the brand's sales and marketing. Businesses can immediately engage those leads through social channels or tailored marketing campaigns, reaching them at precisely the moment when the purchase decision can be influenced.
Revoy's presentation will explain why businesses are moving away from likes and engagement to measure social marketing ROI, how predictive social analytics can proactively drive conversions and revenue, and the need for social media tools to integrate sales, service, marketing and other areas of the enterprise in order to increase efficiency and success.
The Social Media Strategies Summit runs June 11-12 at the Bohemian Benevolent and Literary Association in New York. The full agenda is at http://socialmediastrategiessummit.com/new-york-2014/agenda/
Viralheat is the comprehensive social media marketing platform that offers monitoring, publishing, analytics, and reporting in a single intuitive interface. With patent-approved technology, Viralheat is leading the way in predictive social analytics to drive sales leads. Global brands seamlessly integrate Viralheat into their sales, marketing and customer support workflow. Situated in Silicon Valley, CA, Viralheat launched in 2011 and is backed by the Mayfield Fund. Visit www.viralheat.com. @viralheat #viralheat