Virgin Produced Announced as Official Content Partner of KAABOO Del Mar

Virgin Produced is a different kind of media group that is inventive, collaborative and focused on curating content and one-of-a-kind entertainment experiences for discerning demographics. Last summer, Jason Felts, CEO of Virgin Produced, gathered a select group of friends, family, business partners and celebrity influencers to join him for the ultimate weekend escape at KAABOO.  "This partnership is a great opportunity for us to join a like-minded, incredible experience that brings multiple generations of people together," explains Jason Felts. "There is something for everyone, from kids to parents, grand-parents or business partners, and it provides the opportunity to come together in a music festival event that is relevant to all of us."

Since its inception in 2010, Virgin Produced has earned the hard-won trust of top Hollywood talent. As a partner this year, KAABOO will experience the industry's respect for the Virgin brand, as it fosters awareness and excitement for the event among the stars. As a part of the 2016 experience, Virgin Produced will be joined by celebrities, talent and other industry professionals, including an exclusive group of actors and musicians. With excitement building over the KAABOO partnership, its unique timing in September, and its proximity to Los Angeles, Hollywood is expected to be in attendance and become loyal guests at future KAABOO events.

Following KAABOO Del Mar 2016, Virgin Produced will create the official experience video, highlighting the best moments from the 3-day event, including behind the scenes action, sneak peeks at never before seen content and exclusive artist interviews. This video will capture the entire, uncommonly imaginative experience of the KAABOO Del Mar event.

Bryan Gordon, Founder and CEO of KAABOO Del Mar, is excited about the partnership. "Having a leading-edge creative and production collaborating with us is going to really fun and bring the experience to the next level. Not only will we capture high quality content at this one-of-a-kind event, but we'll also be able to share it through Virgin's remarkable world-wide distribution channels."

"KAABOO Del Mar is breaking the mold of what a festival is, and could be, and we are excited to be part of the team behind it," said Jason Felts. "Being the creative producer of this incredible content allows Virgin Produced to deliver content our loyal brand fans expect. We're excited for our ongoing partnership with KAABOO."

Starting after the event, exclusive KAABOO Del Mar content will also be available to guests onboard Virgin branded aircrafts and hotels across the United States. Available on the Virgin Produced channel on Virgin flights, the KAABOO footage will be packed with fresh content that is only available onboard and gives a sneak peek of the all-out ingenuity that will unfold come September.

3-day passes are on sale now and can be purchased through KAABOODelMar.com/passes. Information on the enhanced experiences coming to KAABOO, as well as the featured contemporary art, food, craft libations and more is set to be announced this summer. For the most updated information, including the full music lineup, please visit the KAABOO website: www.KAABOODelMar.com and follow us on Facebook, Twitter and Instagram.   Virgin Produced will also be launching the hashtag #HowWeKAABOO which will engage their loyal social media following @VIRGINproduced.

About KAABOO
KAABOO is a three-day "mix-perience" and the perfect weekend escape, curated as a fully immersive live music experience without the rough qualities of a traditional outdoor event. It combines a diverse mix of music, high quality culinary offerings, the very best craft libations, visually inspiring art exhibitions, comedy, dancing and all of the indulgent amenities you could hope for, together in one place. Located at the historic Del Mar Racetrack + Fairgrounds, just north of San Diego on the Southern California coast. For more information, visit www.kaaboodelmar.com.

About Virgin Produced
Headquartered in Los Angeles, Virgin Produced is the entertainment development, packaging, and production arm of Sir Richard Branson's Virgin Group.  Led by Co-founder/CEO, Jason Felts and Chief Creative Officer, Justin Berfield, Virgin Produced breaks the archaic models of traditional Hollywood by providing a collaborative environment that embraces talent to produce quality content reflective of the Virgin brand.  Launched in 2010, Virgin Produced's films include Limitless, Machine Gun Preacher, Immortals, Movie 43, 21 & Over, bio-pic Jobs, and comedy That Awkward Moment which have cumulatively grossed over $724MM in worldwide box office. Most recently, Virgin Produced collaborated with next generation Hollywood studio, STX Entertainment, on the comedy hit, Bad Moms.  With an equal focus on television, commercials and branded entertainment, Virgin Produced has a robust slate of television projects in development and work hand in hand with Virgin companies to concept and produce branded content including the award winning Virgin America Safety Dance video which garnered over 11.7MM views and 727MM media impressions. In April 2012, Virgin Produced launched its own digital network of Virgin Produced Channels, with premium programming of lifestyle, music, travel and technology content currently available onboard Virgin airlines and hotels and expanding across other Virgin transportation, mobile, broadband, health club, and retail operating companies.  Very simply; Virgin Produced creates content meant to inspire and entertain with direct access to reach over 60 million loyal Virgin brand fans globally. For more information, visit www.virginproduced.com.

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SOURCE KAABOO Del Mar

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