Virgin Voyages Partners with Google Cloud to Launch a Fleet of 50+ AI Agents on Gemini Enterprise, Powering a Company-Wide Transformation

"Email Ellie," the first specialized AI agent deployed from the partnership, boosts content production speed by 40% and contributed to the company's record-breaking July sales

MIAMI and SUNNYVALE, Calif., Oct. 9, 2025 /PRNewswire/ -- Virgin Voyages and Google Cloud today announced a strategic partnership to embed generative AI across the cruise line's business, with more than 50 specialized AI agents on Gemini Enterprise now deployed company-wide. "Email Ellie," the first agent from this collaboration, has already driven significant business impact, contributing to a record-breaking sales month and validating the company's ambitious AI strategy.

Built on Gemini Enterprise, an agentic platform designed to bring the full power of Google's AI to every employee, Virgin Voyage's new AI agents are designed to support various business needs and can be created easily without technical experience. For example, "Email Ellie" was developed by Virgin Voyages' creative team and generates hyper-personalized marketing outreach, helping the cruise line reach more travelers. Trained on internal brand frameworks and immersed in Virgin Voyages' cheeky, clever tone, Ellie moves beyond automation to solve one of marketing's toughest challenges: growing reach without losing authenticity.

Since introducing "Email Ellie," the brand's AI-powered marketing assistant, the marketing team has reduced time spent on campaign copy creation by an estimated 40%, freeing up marketers to focus on higher-value initiatives, like spotlighting new itineraries and destinations – as well as advancing personalization efforts that tailor Sailor communications and elevate brand storytelling. These AI-generated campaigns have also delivered measurable results, driving a 28% year-over-year increase in July sales.

"What excites me most about this partnership with Google Cloud is how it gives our teams back time to do what they do best—create joy, build connections, and bring our brand to life," said Nirmal Saverimuttu, CEO of Virgin Voyages. "'Email Ellie' is just the beginning. It's already helped deliver record-breaking sales, and she's proof that AI agents scale our impact and amplify our human touches."

"Virgin Voyages proves that when you combine a powerful platform like Gemini Enterprise with clear direction from domain experts, any company can create AI agents that help them succeed and grow," said Matt Renner, president, Global Revenue, Google Cloud. "This is a pivotal shift: With Gemini Enterprise, we are empowering employees across organizations to build their own agents and drive business impact far beyond simple task automation."

The partnership between Virgin Voyages and Google Cloud is already underway, developing the next series of AI agents aimed at further enhancing the Sailor experience – both pre-voyage and while on board – and boosting crew satisfaction by enabling them to focus on the tasks that they love doing. With "Email Ellie" now fully integrated into its email workflows, Virgin Voyages is accelerating its company-wide transformation, solidifying its position as a technology leader in the travel industry.

About Virgin Voyages

Promising an Epic Sea Change for All, Virgin Voyages is the award-winning, exclusively adult cruise line founded by Sir Richard Branson. Launched in 2021, it delivers unforgettable vacations at sea with Lady Ships inspired by superyachts and boutique hotels, blending nautical chic and glamour. Sailing from Miami, Barcelona, Athens and San Juan, the fleet offers 60+ itineraries to 150+ destinations. On board, Sailors enjoy 20+ eateries led by Michelin-star chefs, daily fitness classes, world-class entertainment, modern tech-savvy cabins, rockstar suites, and a mermaid-inspired spa. Recognized three years running as Travel + Leisure's World's Best Mega-Ship Cruise Line (2023–2025) and winner of Condé Nast Traveler's Readers' Choice Awards (2023 & 2024), Virgin Voyages is redefining the industry.

About Google Cloud

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

SOURCE Google Cloud