Virtual Incentives' White Paper Examines Market Research Respondent Incentives
New paper "Improving the Research Respondent Experience" explores in-depth findings on reward types based on recent GRIT CPR study
ATLANTA, Aug. 2, 2017 /PRNewswire/ -- Virtual Incentives, an industry pioneer in digital reward fulfillment for leading global brands, has released a new white paper: "Improving the Research Respondent Experience." The paper is based on research recently conducted by Virtual Incentives with Greenbook and other industry stakeholders as part of the bi-annual GRIT CPR (Consumer Participation in Research) study. Taking a deep dive into insights surrounding respondent rewards and incentive preferences, the white paper uncovers useful strategies for approaching market research incentives.
"It's clear that the respondent experience is of paramount importance when designing a research study, and when we looked closely at the findings of the CPR study, we found that incentives play a central role to respondent engagement, behaviors and overall satisfaction," said Jonathan Price, CEO of Virtual Incentives.
The research found that almost half of all respondents participate to earn rewards or prizes. When it comes to the types of rewards respondents prefer, Virtual Cards was the number one selection in North America. When combining data from all regions, cash was selected first.
Price continued, "It makes sense that our primary audience in North America prefers virtual cards, which provide instant rewards and endless choice to recipients. For market research companies, there are practical and operational advantages to virtual cards that eliminate the complexities of rewarding with cash or other options."
Some other key findings covered in the white paper include:
- Top reward choices by various age groups and geographic regions
- Strength of incentive types across respondent groups – mobile, online in-person, telephone, mail
- Preference of incentive based on frequency of research participation
- Motivation for participation in research
All of these factors can be examined when looking at specific study in order to tailor an incentive program that resonates the most with the target audiences. Taking a strategic approach like this can help boost engagement and, ultimately, market research outcomes.
The CPR study, on which "Improving the Research Respondent Experience" is based, was conducted in 14 countries and 8 languages among 6,750 consumers via online, telephone, and mobile-only surveys.
The full white paper can be found here: http://www.virtualincentives.com/improving-research-respondent-experience/
About Virtual Incentives
Virtual Incentives (VI) provides incentive solutions proven to increase engagement, strengthen brand awareness and maintain customer loyalty. The company's proprietary digital platform provides a comprehensive reward experience for both the client and the end-user, providing an integrated API, simple ordering and instant delivery, state-of-the-art security, advanced personalization and an innovative user interface. Founded in 2008, VI partners with industry leading businesses, including more than 40 Fortune 100 companies. VI is the leading provider of Visa rewards and Visa® virtual accounts and offers Virtual MasterCard® accounts as well as eGiftCards from more than 600 merchants around the world. http://www.virtualincentives.com @VirtualRewards
Media contact: Marie Melsheimer, 541-815-3951, [email protected]
SOURCE Virtual Incentives
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