Virtual Payment Solution Provider MATOMY Launches Engage Bar Web-Based Widget

Innovative, web-based (not downloaded) and customizable widget enables proactively engaging with players, increasing offer revenue potential and engagement opportunities for online games, social network applications, publishers and marketers

Jul 15, 2010, 09:30 ET from MATOMY

TEL AVIV, Israel, July 15 /PRNewswire/ -- MATOMY (, an innovator among virtual payment solution providers, announces the launch of Engage Bar (, a web-based widget enabling proven increase in engagement between users and games, social networks, publishers and marketers.

With engagement an objective for so many online marketers, MATOMY's new Engage Bar ( provides social network applications, online and freemium games, Massive Multiplayer Online Games (MMOGs), publishers and marketers with an opportunity to engage with their users in real-time. According to test results from MATOMY Engage Bar beta testing partners, Engage Bar generated a 43% greater offer conversion rate for MMOGs than through traditional offer pages. Click here to see Engage Bar for yourself:

Though developed as a virtual payment solution for social network applications and games to generate increased offer conversions, the Engage Bar is a solution which can provide all publishers and marketers with an opportunity to improve engagement with their end-users. The Engage Bar is fully customizable in terms of shape, size and colors, and is web-based – not a download. As the name suggests, the Engage Bar enables integrating engaging user-driven applications, like Facebook Connect, news and stock tickers, weather – any application that will add value for users.

Because the Engage Bar is present for users in real-time, it provides a proactive opportunity to engage users and provide them with offers when they are most receptive to them.

Beyond announcing the Engage Bar, MATOMY is also announcing an investment of $1 million by Ilan Shiloah and Nir Tarlovsky. Mr. Shiloah is noted in the European advertising community, serving as Chairman of McCann Worldgroup, Israel, and as a member of the Executive Board of McCann Erickson Europe.

"MATOMY provides us with great opportunities among alternative payment solutions that are comfortable for us to implement and for our users to use," said Vjacheslav Kanivetc, CTO of Ambergames (

"The Engage Bar is a compelling new offering for online publishers seeking additional sources of monetization," said Erez Sadan, CEO of MATOMY. "Test results have exceeded our most optimistic projections – Engage Bar is indeed an engaging offering which encourages users to engage with the offers presented."


MATOMY is an innovator among virtual payment solution providers for social network applications, online games, MMOs, publishers and marketers. Offering a turnkey platform to both publishers and advertisers, MATOMY provides its clients with unique opportunities to channel revenue from both banner and offer advertising from a single source. MATOMY's strength is derived from the company's proprietary offer and currency exchange technology, which enables generating higher conversions within and outside of the offer wall.  MATOMY's network reach includes localized offers in local languages from national and global companies throughout Eastern, Central and Western Europe, Southern and Eastern Asia, and North and South America. For more information about MATOMY, please visit

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