BOSTON, Oct. 4 /PRNewswire/ -- Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that Marc Schraer, formerly Team Manager, Agency Sales and Account Management at DoubleClick, a division of Google, has joined the company as its Senior Vice President of Sales and Account Management. The company also announced today the appointment of Kurt Abrahamson, CEO of Social Media and Google veteran, to its Board of Directors.
"As we continue to scale our business and explore new growth opportunities, we are adding industry thought leaders to our team," said Visible Measures founder and CEO Brian Shin. "With his years of leadership experience at Google and DoubleClick, Marc is a seasoned industry veteran who is ideally suited to lead our growing sales and account management groups. We are incredibly excited to have him join the Visible Measures team."
Schraer was the Team Manager for sales and account management at DoubleClick and was responsible for global relationship development and revenue growth with major advertising holding companies. During his tenure, Schraer led target setting, sales pipeline maintenance, and overall client satisfaction efforts that grew revenue by over 200% to $50 million.
"From his work with publishers at Google and now Social Media, Kurt brings years of critical industry experience to our Board of Directors," said Shin. "We look forward to utilizing his great wealth of industry knowledge and expertise with media companies to continue to scale and grow our business."
Abrahamson is the CEO of Social Media, a pioneer in social advertising products and technologies. Prior to joining Social Media, Abrahamson served as Director of the Content Media Group at Google, where he led the global launch of AdSense.
Visible Measures also announced today that it has opened a New York office, staffed by Schraer and a select team of sales representatives. Centrally located in New York's Flatiron District, the new Visible Measures office will help the company better serve its advertiser and agency clients. To reach a Visible Measures representative in New York, please call: 212.386.7611, or visit 116 W. 23rd Street, 5th Floor, New York, NY 10011.
About Visible Measures
Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. The company's patented approach has been designed from the ground up to meet the unique challenges of measuring Internet video reach and engagement. Visible Measures provides its customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures and explore its industry-wide data for viral video ads, online film trailers, webisodes, automotive, and more, please visit http://www.visiblemeasures.com.
SOURCE Visible Measures