Vision Direct 'A Pug's Christmas' Campaign

Dec 02, 2015, 04:00 ET from Vision Direct Europe Limited

LONDON, December 2, 2015 /PRNewswire/ --

Vision Direct has released its first ever Christmas campaign. The campaign, titled "A Pug's Christmas" will be available to watch online throughout December.

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Vision Direct worked closely in partnership with Bespoke Film and Communications to ensure its first Christmas ad would be something everyone could enjoy. The ad tells a heart-warming story about a boy and his short-sighted pug, Gizmo.

  • The campaign was designed to really resonate with Vision Direct's customer base on an emotional level, whilst remaining relevant to the brand's products and ethics.
  • "Contact lenses delivered in time for Christmas" was chosen as the ad's tagline, to showcase the company's superfast, next day delivery to UK addresses
  • The full length 1'20'’ advert will be available to watch online from Tuesday 1st December on YouTube and

Ashley Mealor, Chief Marketing Officer at Vision Direct, said: "As well as promoting our service to a brand new audience, our Christmas campaign is an opportunity to share something special with our customers over the festive season."

Speaking about working on the Christmas campaign, Sam Orams, founding partner and head of creative at Bespoke, said: "... For a creative agency it reminds us of why we work in the industry. It's a chance to really stretch our storytelling muscles and to indulge in those warm feelings of nostalgia that most of us associate with Christmas."

The ad will be promoted across all of the company's social media platforms, including both Facebook and Twitter, along with a 30 second version which will feature as a YouTube advert throughout December.

The ad can be viewed on and via Vision Direct's YouTube channel from Tuesday 1st December.

A follow up behind the scenes video is also due to be release on Monday 7th December, offering a light hearted perspective of the filming process from Gizmo the Pug's point of view.


Notes to editors 

1.  About Vision Direct

Vision Direct is Europe's largest online contact lens supplier, stocking over 1 million lenses from world leading brands, including Focus Dailies, Air Optix and Acuvue Moist.  Vision Direct is dedicated to making the purchase of contact lenses easy, quick and affordable. It offers free, fast delivery and seven days a week customer support, as well savings of up to 42% against high street opticians. Customers can order their lenses through the UK Vision Direct website,, any of its European web properties, or by calling the telephone number, 0207 768 5000. Customers can also benefit from a free repeat prescription and reminder service, and receive free eye care advice from Vision Direct's resident optician.

2. About Bespoke Film and Communications

Bespoke Film and Communications agency specialises in creating and producing high-end film, photography and content campaigns for commercial, online and broadcast purposes. Founded in 2008, Bespoke now produce work across the globe for some of the world's most renowned brands and companies.

Bespoke are creatives and disruptors, and their goal is to consistently surprise and delight their clients with game changing content. Bespoke routinely evolve their approach, pioneer new strategies and constantly push creative boundaries in order to develop new techniques and to stay ahead of an ever more sophisticated audience.

Made up of an award winning team, Bespoke pride themselves on delivering only the highest standards of creativity and production, maintaining their position at the top tier of digital film, photography and content production.

3. Adverts are featured in full on the Vision Direct microsite

SOURCE Vision Direct Europe Limited