SAN FRANCISCO, May 9, 2017 /PRNewswire/ -- Vision6 is pleased to announce that it has integrated Twilio, the world's leading cloud communications platform, into its marketing platform. Vision6 customers can now leverage the power of both email and text messages to send personalized, targeted communications to both prospects and customers.
With an impressive open rate of 99% the power of text messages is unrivalled, according to a Dynmark report. Vision6 customers can now incorporate SMS into the email marketing automation workflow to easily communicate across multiple channels. Beyond serving as an excellent reminder for sales, appointments, and event details, text messages are the perfect channel to convert prospects into customers.
"As technology evolves, the way businesses communicate with their customers needs to evolve too," said Mathew Myers, cofounder of Vision6. "Email marketing has the highest ROI of any digital marketing channel, and SMS has the highest open rate of any mode of communication. When combined and fully automated, the possibilities are endless."
In today's world, the average customer checks their phone 46 times a day. The smartphone has definitely become a lifeline to the outside world for most people. Finding new ways to connect with consumers is essential for businesses to remain relevant and thrive. The perceived urgency of text messages makes it a powerful channel for time-sensitive communication between brands and their audience. This integration will allow Vision6 customers to reach their audience with a level of immediacy, even more so than any other channel.
Beginning today, Vision6 customers can leverage the power of the Twilio integration by inserting text message components directly into their existing email automation workflow. The text message capabilities will complement customer communications programs and deliver a more effective method of connecting with the customers' audience. The fully-automated and personalized text message feature sets Vision6 apart from competitors and delivers a truly integrated customer experience.
Vision6 is an advanced email marketing solution for marketers and agencies. Vision6 helps people connect with their customers and build their businesses. Thousands of companies across the world trust Vision6 every day to simplify their customer communications. Vision6 brings a full suite of email marketing, automation, SMS, forms and social media amplification together in one intuitive platform. Founded in 2001 with headquarters in Australia, Vision6's customers include Audi Sydney, BMW Brisbane, Mitsubishi Electric, Royal SPCA, and WWF. Passionate about giving back to the community, Vision6 provides ongoing education with free training, timely resources and industry events, like the annual Email Marketing Summit. To learn more, visit vision6.com.