VISIT DENVER Announces Dates, New Pricing Structure for Denver Restaurant Week
New tiered pricing for 2017 features Denver Restaurant Week's lowest price point ever - $25 per guest; wider range allows flexibility for more restaurants to participate, create better value for diners
DENVER, Oct. 27, 2016 /PRNewswire/ -- The 13th annual Denver Restaurant Week will take place February 24 – March 5, 2017, continuing the 10-day, two-weekend timeframe that began in 2015. Registration for restaurants that wish to participate opens on November 14. Participants for 2017 will see a brand new, tiered pricing structure that will allow more restaurants than ever to take part and offer more options for diners. Restaurants can offer a $25, $35 or $45 per person menu, a structure that was developed to allow Denver Restaurant Week to continue to focus on multi-course meals, great deals for diners and a well-rounded representation of Denver's ever-changing, ever-expanding food scene. The $25 price point is the lowest-ever for Denver Restaurant Week, below the $26.40 per person when the program offered a $52.80-for-two price point for its first nine years.
VISIT DENVER, The Convention & Visitors Bureau, which founded and continues to organize the annual event, received feedback from a broad range of restaurants that Denver Restaurant Week remains strong, and that the 10-day, late-February timing work well for the industry. However, some evolution in the pricing was necessary to allow restaurants more flexibility in menu offerings, while making sure that consumers were still able to get a great deal. Now, restaurants whose base menu is at a lower price point, and who may not have participated in the past, can fill the week with excellent values, rather than stretching to reach the previous $30 per person price point; Denver's finest chef-owned restaurants and higher-end places will be able to offer the experience and signature dishes they are known for with the slightly elevated $35 or $45 options.
"Denver Restaurant Week was originally designed to celebrate the city's amazing culinary scene," says Richard Scharf, president and CEO of VISIT DENVER. "We want it to be a true representation of the emerging hotspots, long-time favorites and everything in between throughout our diverse neighborhoods and across the entire metro area; and this new pricing structure will allow even more restaurants to find value for their business in participating, and make it easy for diners to experience more of everything that Denver has to offer."
Restaurants will select just one price point to offer throughout the duration of Denver Restaurant Week; and DenverRestaurantWeek.com will make it easy for diners to search offerings by price point, as well as by cuisine and neighborhood. As in past years, VISIT DENVER will release the menus in advance of the 10-day event to entice foodies to book their reservations early, so they do not miss out on the great deals to be had at hundreds of the city's top restaurants. Menus for 2017 are expected to launch on January 25, 2017.
VISIT DENVER's Denver Restaurant Week, presented by Lexus, would not be possible without the generous support of sponsors including: Lexus, Chateau Souverain, Edna Valley Vineyard, Louis M. Martini Winery, Talbott Vineyards, William Hill Estate Winery, Tundra Restaurant Supply, Johnson & Wales University, Open Table, Comcast, 5280 Magazine, Westword, the Colorado Restaurant Association and the Downtown Denver Partnership Business Improvement District.
About VISIT DENVER, The Convention & Visitors Bureau
Celebrating 107 years of promoting The Mile High City, VISIT DENVER is a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes. A record 16.4 million visitors stayed overnight in Denver in 2015, generating $5 billion in spending, while supporting nearly 54,000 jobs, making Tourism one of the largest industries in Denver. Learn more about Denver on the VISITDENVER website and at TOURISMPAYSDENVER or by phone at 800 2 Denver. Follow Denver's social media channels for up-to-the-minute updates at: Facebook.com/visitdenver; Twitter.com/visitdenver; Instagram.com/visitdenver; and YouTube.com/visitdenver.
With press or photo inquiries, please contact:
Jesse Davis: (303) 571-9450 or [email protected]
Ashley Taufen: (303) 571-9451 or [email protected]
Rochelle Jones: (303) 571-9418 or [email protected]
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SOURCE VISIT DENVER
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