Visit Santa Barbara Partners With Mindtrip to Personalize Travel Discovery

New AI-powered website experience delivers personalized trip planning and insights into traveler intent

SANTA BARBARA, Calif., Nov. 3, 2026 /PRNewswire/ -- Visit Santa Barbara, the official destination marketing organization for the Santa Barbara South Coast region, has partnered with Mindtrip, an AI-powered travel platform, to bring personalized trip planning to the area's travel website: SantaBarbaraCA.com.

As travelers increasingly turn to AI to plan trips around their interests, the new integration transforms Visit Santa Barbara's destination content into a conversational planning experience. From exploring the palm-lined coast to discovering the ARTS District and Santa Barbara Urban Wine Trail, travelers can build trips around what matters most to them.

"Travel planning is becoming increasingly personalized and we want to make sure Santa Barbara is meeting travelers wherever and however they choose to discover their next trip," said Kathy Janega-Dykes, president/CEO of Visit Santa Barbara. "Mindtrip allows us to showcase the breadth of experiences across the region while helping visitors create itineraries that feel uniquely their own."

• Early visitor questions reveal demand for practical travel information, including:
• How do I get around Santa Barbara without a car?
• What should I wear whale watching?
• Where can I go with my dog?

These insights go beyond traditional travel inspiration, reflecting the practical decisions that shape a trip. Drawing on Visit Santa Barbara's destination content and local expertise, Mindtrip helps travelers turn specific questions into actionable itineraries. Along the way, it can introduce visitors to businesses and experiences they might otherwise overlook.

These conversations give Visit Santa Barbara insight into what travelers want to experience, helping the organization better connect visitors with relevant offerings across the destination.

"AI is changing how travelers find information, but the quality of destination knowledge behind it matters," said Andy Moss, co-founder and CEO of Mindtrip. "By bringing Visit Santa Barbara's local expertise into the planning process, we can help travelers move beyond generic recommendations and discover individualized experiences."

The partnership also connects marketing campaigns with personalized trip planning. Visit Santa Barbara's Third Night Free program, for example, can inspire travelers to extend their stay, with Mindtrip prompts suggesting additional experiences to fill an extra day and encouraging further exploration across the destination.

Visitors can access Mindtrip's integration directly on SantaBarbaraCA.com through a chat window that slides out from the side of the screen or through a dedicated link in the website's navigation menu.

Mindtrip is available now at SantaBarbaraCA.com. 

ABOUT VISIT SANTA BARBARA

Visit Santa Barbara enhances quality of life for Santa Barbara South Coast residents through inspiring visitation that fosters sustainable economic growth, managing the region's reputation and supporting the vibrancy of our diverse communities. Visit Santa Barbara is a nonprofit 501(c)(6) organization funded by the South Coast Tourism Business Improvement District, hospitality industry members and grants from the City of Santa Barbara and the County of Santa Barbara. Visitor spending exceeds $2.24 billion annually, supporting more than 15,000 local jobs and generating $82.9 million in tax revenue, according to tourism research firm Future Partners.

ABOUT MINDTRIP

Mindtrip is your personal travel assistant, one that knows you, works for you and keeps you one step ahead. Powered by agentic AI and travel-specific intelligence, Mindtrip learns what matters to you, remembers it from one trip to the next and helps you plan, book and navigate every stage of your journey with greater confidence. Mindtrip also powers AI experiences on destination, hotel and travel brand websites, helping partners deliver more personalized traveler experiences. Founded in 2023 in Silicon Valley by serial entrepreneurs with a proven track record of bringing innovative technology products to market, Mindtrip was built on the belief that travel should start with you, not just where you're going. Learn more at Mindtrip.ai.

MEDIA CONTACTS:
Rachel Rogers, Mindtrip
(310) 770-4917 or [email protected] 

Anna Naughton, Public Relations Manager
Visit Santa Barbara
(805) 966-9222, ext. 110 or [email protected] 

SOURCE Mindtrip