Vistaprint Releases Local Listings, Arming Small Businesses with Large-Scale Digital Footprints

WALTHAM, Mass., Jan. 13, 2016 /PRNewswire/ -- Vistaprint, a leading online provider of professional marketing products and services to micro business owners, today announced the launch of Local Listings, a new way for businesses to get listed everywhere their customers are looking online. The new tool provides a natural complement to the company's printed marketing material offerings and enhances Vistaprint's already comprehensive digital suite, which gives companies everything they need to build, grow and monetize their presence online.

Vistaprint has found that website customers who also have a local listings profile see 62% more pageviews on their sites than those with a website only. Even businesses without a physical location can take advantage of this new product.

"Millions of small businesses rely on Vistaprint to market themselves, which today includes having a powerful online footprint. Local Listings starts the cycle by extending their business identity in order to make connections with customers looking to find products and services online," said Scott Bowen, Vice President and GM Digital Services at Vistaprint. "Local Listings is critical for small businesses to ensure they can be easily found in today's highly competitive and noisy markets."

The recent shift toward mobile means that being listed in a wide variety of locations is essential. Recent studies from Google have found that half of all consumers that conducted a local search on their phones visited a business location within a day, while 88% of consumers rely on smartphones for local searches. In fact, local searches lead to purchases at an over 100% greater frequency than non-local searches.

The new Local Listings tool is a complete reimagining of Vistaprint's previous Local Search offering. The new tool is more powerful, feature-rich and user friendly than its predecessor, and is available at an incredibly affordable price compared to competitive offerings. Master listings, submitted by businesses, are shared with over 100 local directories including Google, Bing, and Yelp, while updates can be made at any time.

Local Listings is available for $10 per month after a one month free trial period. Additional features include:

• A tool for business owners to see what their listing footprint looks like prior to signing up for Local Listings
• Extended metadata to feature a business's industry, summary, and location map
• Real-time Yelp review monitoring
• Unlimited listing updates and tracking within the Local Listings dashboard
• Site traffic attribution for Vistaprint website customers

Local Listings is now available to all businesses. For more information visit www.vistaprint.com/local-listings.aspx

About Vistaprint

Vistaprint is a global e-commerce brand empowering more than 16 million micro business owners to professionally promote their business with quality printed and digital marketing products at an affordable price. Our world-class online design studio allows customers to easily customize their products including business cards, marketing materials, signage, promotional products, apparel, websites, digital marketing, cards and stationery at www.vistaprint.com. Our patented printing technique allows us to maximize efficiency and consistently deliver quality and value to customers. This innovative process is supported by 25 localized websites serving various global markets; world-class manufacturing facilities around the globe, including North America, Western Europe, Australia and India; and thousands of employees in offices worldwide. Vistaprint is a Cimpress (Nasdaq: CMPR) brand.

Vistaprint and the Vistaprint logo are trademarks of Cimpress N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

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SOURCE Vistaprint

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