Visteon's New iPhone Application Lets Consumers See Real-Time Traffic Images, Paves Way for In-Vehicle Integration

Jun 07, 2010, 09:30 ET from Visteon Corporation

VAN BUREN TOWNSHIP, Mich., June 7, 2010 /PRNewswire/ -- Visteon Corporation has introduced a mobile application for the iPhone®, iPod Touch® and iPad® mobile digital devices that allows consumers to view traffic camera images captured within the previous minute. The Visteon application, known as TrafficJamCam, lets users see current traffic conditions on highways and major roadways of their choosing, faster and more accurately than typical radio updates or other traffic reports. This allows them to plan or change their driving routes based on current traffic or road conditions.

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Available for purchase on the iTunes® online store, TrafficJamCam initially offers separate applications for viewing traffic in 17 major U.S. metropolitan areas: Atlanta; Boston; Chicago/Indiana; Charlotte, N.C.; Denver; Detroit; Jacksonville, Fla.; Las Vegas; Memphis, Tenn.; Minneapolis/St. Paul; New York City; Ohio/Northern Kentucky; Orlando, Fla.; Phoenix; Riverside, Calif.; Seattle; and Washington, D.C. Each application sells for $2.99.

Through a licensing agreement with TrafficLand, Inc., the largest authorized aggregator and distributor of live traffic video, Visteon's TrafficJamCam integrates Internet-based map functionality with live traffic camera feeds. Drivers can view images from selectable traffic cameras and, if desired, adjust their routes to avoid congested areas, or simply check what's happening on the roadway. TrafficJamCam features include a map view, search function and camera view.

"Our research shows that consumers continue to rely on mobile electronic devices and want to use them to stay connected while driving," said T.C. Wingrove, Visteon's senior manager for electronics innovation. "Visteon's commitment to helping consumers stay informed and providing leading-edge automotive electronics products makes this mobile application a useful and timely in-vehicle connectivity solution."  

Born out of input from Visteon consumer research clinics, TrafficJamCam is initially available as an application for hand-held, portable devices, although the application ultimately could be integrated into vehicles.

Wingrove noted, "It's not a huge technical leap to adapt this application from a phone to an in-vehicle infotainment system. The feedback we can glean from consumers will help us refine the system, and will enable an enhanced solution by the time automakers are ready to launch an in-vehicle application."

Consumers can provide input on the application through iTunes, as well as Visteon's Web site, visteon.com.

To purchase TrafficJamCam or learn more about it, visit http://www.visteon.com/products/mobile_apps/index.html.

TrafficLand's patented Image Engine™ technology provides single-source access to live traffic video from its national network of over 8,000 cameras. Video formats and services offered by TrafficLand support mobile applications, traveler information websites, broadcast traffic reporting, navigation devices and a dedicated service for DOTs and public safety agencies to aid traffic management and emergency response.  

Visteon Corporation is a global automotive supplier that designs, engineers and manufactures innovative climate, interior, electronic and lighting products for vehicle manufacturers. With corporate offices in Van Buren Township, Mich. (U.S.); Shanghai, China; and Chelmsford, UK; the company has facilities in 25 countries and employs approximately 28,500 people

SOURCE Visteon Corporation



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