Vita Liberata and Sephora Announce New U.S. Retail Partnership

NEW YORK, May 2, 2013 /PRNewswire/ -- Vita Liberata, recognized in Europe as a leading innovator in the sunless tanning category, announced today its global expansion to the United States.  In partnership with Sephora, a selection of the brand's best selling products, including the world's first 2-3 week tan, renowned for instant perfection, lasting color and free from odor are now available in over 200 Sephora locations and on Sephora.com.

"We are excited about this opportunity to launch in the United States with a retail partner as renowned as Sephora. Sephora's emphasis on brand education and its wide array of cutting edge products make it a distinguished presence in the beauty and skincare domain and the perfect choice for introducing our brand," said Alyson Hogg, Founder and CEO of Vita Liberata. "We are excited to offer Sephora clients a natural, even tan that they can trust."

Founded in Ireland, Vita Liberata offers an extensive line of odorless self-tan, designed to cater to all skin types and tanning preferences. Its unique line of pHenomenal self-tanners provides consumers with the world's first tan that lasts 2-3 weeks, approximately four times longer than a regular tan.  Its Rich Tinted Tan Lotion offers an instant color to the body while also moisturizing sensitive, dry and mature skin. Its Rich Face Self Tan Lotion can be used regularly in place of normal moisturizer, as it combines hydrating ingredients and instant bronzing to care for the delicate skin of the face and neck. For those who prefer a subtle tan development with no instant bronzing, Vita Liberata offers a Warm Untinted Tan Lotion. Sephora will also be carrying the brand's Tanning Mitt, which ensures a perfectly blended, even tan while preventing the staining of hands.

Vita Liberata captures moments of pure joy and places them in a bottle that provides clients with an easy-to-execute self-tanning experience that everyone can smile about.

About Vita Liberata
Since 2003, Vita Liberata has been transforming the beauty market as a result of their innovative approach to self-tanning.  Vita Liberata offers an extensive range of at-home products, including mousses and lotions in tinted and untinted formulas, along with an all-encompassing skincare line that is designed to further enhance the beneficial effects of the sunless tanners. Additionally, Vita Liberata offers two different types of professional spray tan formulas – tinted and untinted – that each come in three different shades. Learn more about Vita Liberata by visiting VitaLiberata.com.

SOURCE Vita Liberata