VITA LIBERATA Body Blur Wins 2017 Allure "Best of Beauty" Award in the "Best Bronzer" Category

NEW YORK, Oct. 3, 2017 /PRNewswire/ -- VITA LIBERATA, revered as the world's first 100% non-toxic skin finisher for all skin tones, is proud to announce that its Body Blur is an Allure "Best of Beauty" Award recipient in the "Best Bronzer" category. Hailing from Ireland, VITA LIBERATA has become a cult-favorite skin finishing solution among consumers, influencers and celebrities alike due to its proprietary Advoganic Technology™, which combines cutting edge proprietary skin chemistry with highly potent organic botanicals, to fully release their potential, enabling skincare benefits that are vastly superior to those found in formulas using traditional cosmetic chemicals.  The VITA LIBERATA skin-enhancing range consistently delivers the most natural bronzing and skincare benefits with the purest of ingredients.   

Established in 1996 with its signature stamp of approval, the Allure "Best of Beauty" Awards are considered to be the most prestigious and influential distinction in the health and beauty industry. As universally respected authorities in the world of beauty, Allure's editors are recognized for their knowledge, insight and recommendations. Allure researches and tests thousands of products – from mass to prestige, classic to cutting-edge – to identify the best-of-the-best. Each year the award winners represent the most effective and innovative products in the marketplace.

"We are beyond grateful to receive the Allure 'Best of Beauty' Award, which is truly one of the highest honors in the beauty industry," said VITA LIBERATA CEO & Founder Alyson Hogg.  "Since we entered the U.S. market in 2013, we worked tirelessly to change the conversation about 'tanning' and to elevate the skin finishing category with our Advoganic™ Technology that allows organic botanicals to perform at their optimum state.  VITA LIBERATA's roots are in skincare and a skin enhancing approach is at the heart of all our products.  Body Blur, a hydrating body makeup, is a true testament to our brand's wide range of organic skin solutions beyond traditional tanning and we are thankful to the discerning panel of experts and editors at Allure who have recognized it as a true bronzing game changer."

VITA LIBERATA Body Blur Instant HD Skin Finish uses patented technology to blur imperfections and mask blemishes leaving behind a flawless skin appearance.  Light reflecting micronized particles create the perfect photo-ready sheen on bare skin or as the final touch to any VITA LIBERATA skin finishing application.  This water-resistant wonder rich with hydrating Tocopheryl Acetate and Shea Butter has become a red carpet staple used regularly by celebrity makeup artists and was the skin finisher of choice at the 2016 Victoria Secret Paris Fashion Show.   Like all VITA LIBERATA products, Body Blur HD Instant Skin Finish provides a natural color pay off with every application.  The beauty of Blur is that it can be washed off within 24 hours making it the ultimate bronzer of choice for last minute skin perfecting needs. Beautiful on every skin tone, Body Blur Instant Skin Finish retails for $45 and is available in three versatile shades: Latte Light, Latte and Mocha.

ABOUT VITA LIBERATA
VITA LIBERATA is a leading expert in skin finishing for all skin types and skin tones. Created in Ireland by Alyson Hogg, VITA LIBERA became the world's first odourless tan in 2007 and the world's first non-toxic bronzing skin solution in 2011. VITA LIBERATA is committed to utilizing proprietary Advoganic™ Technology, which enables organic botanicals to perform at their highest level of efficacy.  The result is no-compromise products that are completely non-toxic, organic, free from parabens, alcohol and perfume. Fueled by innovation, VITA LIBERATA is the creator of first-of-its kind skin finishing Advoganic™ Technologies including the pHenomenal 2-3 Week Tan, Trystal™ Minerals Self-Tanning Mineral Bronzer, Self Tan Dry Oil with SPF 50 and the FABULOUS Odourless Non-Toxic Tan.  VITA LIBERATA eliminates the pitfalls of traditional bronzing products by offering natural shades and a natural fade to suit all skin tones, a moisture locking system that offers 72 hours of deep skin hydration, formulas that dry on contact and organic ingredients that offer anti-age skin-enhancing benefits.   VITA LIBERATA products are available prestige retailers including ULTA Beauty, ulta.com, sephora.com, neimanmarcus.com, Nordstrom.com, Violet Grey, violetgrey.com, qvc.com and vitaliberata.com

SOURCE VITA LIBERATA