Vitamin Angels Launches Social Media Campaign to Educate Public about Hidden Hunger

Oct 01, 2013, 20:41 ET from Vitamin Angels

Month-Long Campaign Aims to Increase Awareness About Childhood Undernutrition

SANTA BARBARA, Calif., Oct. 1, 2013 /PRNewswire-USNewswire/ -- On October 1, Vitamin Angels, a non-profit 501(c)3 organization distributing vitamins and minerals to children and mothers in need, launches a month-long social media campaign focused on educating the public about hidden hunger, a chronic lack of vitamins and minerals affecting approximately 1 in 3 people globally. The campaign will operate across Facebook, Twitter, Instagram, Pinterest, and Tumblr. At the center of the campaign is the Hidden Hunger Monster – an animated character designed by the organization – who lurks in likely and even unlikely foods, causing undernutrition as a result.



"We wanted to create a Halloween campaign that is fun, yet educational. The Hidden Hunger Monster is a way for us to personify a major problem while staying true to our playful and uplifting voice," said Jill Agonias, Vitamin Angels' Social Media Specialist. "Nearly 2 million children die unnecessarily from hidden hunger each year. It's a huge issue that people need to know about. The Hidden Hunger Monster helps achieve that."

Vitamin Angels aims to increase awareness among individuals about the dangers of hidden hunger, its causes, and why addressing it is so crucial in the fight against undernutrition in children. While a global problem, hidden hunger is also prevalent in the United States.  Vitamin Angels seeks to demonstrate the importance of vitamin and mineral supplementation and how the organization's efforts in distributing supplements to children under 5 and pregnant and breastfeeding mothers is making a difference in the fight against hidden hunger.

The Hidden Hunger Monster campaign will run October 1 through November 2. Those who want to support Vitamin Angels in its efforts to defeat the Hidden Hunger Monster and provide at-risk children with lifesaving and life changing vitamins and minerals can do so by visiting the Vitamin Angels Facebook page, Twitter, Instagram, Pinterest, and Tumblr, or and sharing the campaign.

Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing micronutrients. In 2013, Vitamin Angels is working to reach 30 million children in nearly 50 countries, including the US, with the vital nutrients they need as a foundation for good health. Vitamin Angels has received six four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit

Press Contact
Natalie Hernandez 805.564.8400 X 4#

SOURCE Vitamin Angels