SANTA BARBARA, Calif., Nov. 14, 2014 /PRNewswire-USNewswire/ -- Vitamin Angels – a non-profit organization based in Santa Barbara – launched its holiday campaign on Friday, November 7. The fundraiser, which continues through December 31, reminds individuals that even the smallest gift is meaningful, and invites them to join in the effort to combat childhood undernutrition globally.
Through Vitamin Angels highly cost-effective model, 25 cents is all it takes to give lifesaving vitamin A to a child in need. An estimated 190 million children around the world under the age of five suffer from vitamin A deficiency, which can lead to weakened immune systems, childhood blindness, and even death. Vitamin A supplementation can substantially reduce a child's risk of illness or death.
"Vitamin A is the least expensive way to address preventable child deaths" said Howard Schiffer, Vitamin Angels' president and founder. "This holiday season we encourage everyone to consider giving the gift of health to a child in need. It doesn't take much to change a child's life."
By making a donation to the organization, individuals can change a child's life by positively impacting his/her health. Those looking to give charitably this holiday season can feel confident that their contributions to Vitamin Angels are handled responsibly and that the organization is maximizing the value of each dollar given. Vitamin Angels has received Charity Navigator's coveted 4-star rating for seven consecutive years. Over 90% of contributions go directly to the organization's programs.
Over the last five years alone, Vitamin Angels has reached more than 100 million mothers and children with vitamins in approximately 45 countries including the U.S. This year the organization announced a partnership with the Gates Foundation to further expand their programs. Vitamin Angels hopes that this fundraiser will allow them to reach millions more this holiday season.
Individuals interested in making a donation and learning more about need and impact can visit www.vitaminangels.org/gift.
Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing vitamins and minerals. In 2014, Vitamin Angels is working to reach 40 million children in approximately 45 countries, including the US, with the vital nutrients they need as a foundation for good health. Vitamin Angels has received seven consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit www.vitaminangels.org.
Natalie Hernandez 805.564.8400 X 8#
SOURCE Vitamin Angels