Vitamin Angels Releases Tribute to "Super Moms"

#MySuperMom campaign video highlights touching tributes to moms around the world

May 10, 2013, 20:15 ET from Vitamin Angels

SANTA BARBARA, Calif., May 10, 2013 /PRNewswire/ -- Following an almost month-long campaign, Vitamin Angels culminates its My Super Mom social media campaign with a video tribute to moms around the world.  The final video is a compilation of user submitted content, street campaigns run by Vitamin Angels, footage from field partners around the world, and participation from singer-songwriter Tristan Prettyman. Throughout the campaign participants were encouraged to share stories about their moms on Twitter, Instagram and Vitamin Angels' Facebook page using the hashtag #MySuperMom.

"We had more than 75 video interviews and over 330 tweets of people talking about their Super Moms – and the campaign hasn't even ended yet," said Howard Schiffer, President and Founder of Vitamin Angels. "This campaign has been incredible.  I've enjoyed watching each submission come in celebrating another outstanding mom. Some of these videos and stories have left me in tears.  I've seen this devotion in the field and in my own life; a mom's efforts to ensure her child's health and happiness know no limits. She will literally do everything to make sure that her child has a chance to fulfill their dreams. This is the devotion we want to celebrate this Mother's Day. It's been a joy to share these stories with you and to honor super moms around the world."

All tributes to moms from the My Super Mom campaign submitted via Twitter, Instagram and Facebook can be seen on the Vitamin Angels website.

Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing micronutrients. In 2012, Vitamin Angels reached almost 27,000,000 children in 49 countries, including the US, with the vital nutrients they need as a foundation for good health. Vitamin Angels has received five consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit

Vitamin Angels · 111 W. Micheltorena St · Ste. 300 · Santa Barbara, CA · 93101 ·

SOURCE Vitamin Angels