Vitamin Shoppe Now Carrying Vega Health and Performance Products

Mar 28, 2011, 19:45 ET from The Vitamin Shoppe

NORTH BERGEN, N.J., March 28, 2011 /PRNewswire/ -- Vitamin Shoppe announced that Vega products Whole Food Health Optimizer and the Sport Performance Optimizer are now available at all retail locations and at  

"Vitamin Shoppe is excited to be a partner with Vega on this plant based approach to health and sports nutrition," said Marvin Barton, sports nutrition expert at The Vitamin Shoppe. "Vega is bringing an all natural vision to health and sports performance products."

Sporting a unique and mostly organic combination of synergistic plant-based performance improving ingredients the Sport Performance Optimizer provides a complete array of key performance enhancing ingredients to help boost energy and recovery for endurance.  Vega Whole Food Health Optimizer is an instant, one-stop meal made exclusively from plant-based whole foods, made exclusively from natural, plant based ingredients.  It contains no animal products, dairy, gluten, soy, sugar, wheat, yeast artificial sweeteners, GMO's or pesticides

"I'm very pleased that a industry leader such as Vitamin Shoppe has stepped up and made the commitment to help get premium plant-based nutrition to the masses," said Brendan Brazier, professional Ironman, triathlete and bestselling author.  "I look forward to visiting their stores while on tour and I commend them on their continued work in helping to keep Americans healthier."

About Vitamin Shoppe, Inc. (NYSE: VSI)

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey.  The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States.  The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands.  The Vitamin Shoppe conducts business through more than 480 company-owned retail stores, national mail order catalogs, and websites,, and and has a social community site at

SOURCE The Vitamin Shoppe