Vitamix® Unveils The Next Level Of Automation In Frozen Drink Blending: The Modular Blending System

Latest Extension of Vitamix Commercial Product Line Offers a Complete Smoothie Blending Station That Delivers a Compact, Quiet, Scalable, Modular System While Increasing Speed of Service

May 18, 2013, 09:00 ET from Vitamix

CLEVELAND, May 18, 2013 /PRNewswire/ -- Vitamix®, the world leader in high-performance blending equipment for commercial and home use, introduces the Modular Blending System. This newest Vitamix commercial blending technology continues a legacy of innovation by increasing speed of service and accuracy of drink build—all in a compact, quiet package that blends to precisely the same smooth consistency every time.

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Field tested and ready for sale, the Modular Blending System was specifically created for high volume, drive-thru quick-service restaurants. This fully automated ice, puree and blending system provides faster, consistent, more accurate, hands-free recipe builds of smoothies and other blended treats. The accuracy of the drink build improves cost of goods by reducing waste. The modular system also optimizes space by taking up less than 30 linear inches of counter space.

When developing the system, Vitamix took into consideration how critical each second of service time is for customer retention. Some automated systems can take more than a minute to prepare one blended frozen drink. The Modular Blending System consistently takes less than 45 seconds from order to cap on the drink, with limited operator involvement, thanks to the system's one-step dispensing process.

"When it comes to making smoothies and frozen treats, every second counts," said Lisa Klein, vice president of commercial sales, Vitamix. "The Modular Blending System has been designed to outperform competitive machines in speed, precision and cost-efficiency to achieve even greater profit margins for any frozen beverage program."

Further lending to its uniqueness is the Modular Blending System's scalable design. It can be operated with one or two blenders, automated puree dispense or pump dispensing, automated ice dispense or ice scoop dispensing, or with automated pitcher rinsing to quickly prepare the container for the next drink. The ability to customize the Modular Blending System translates into a flexible layout that can accommodate a variety of store and space designs, as well as budgets.  

While a variety of equipment can be utilized with the Modular Blending System, when paired with a Vitamix Quiet One®, sound levels are quieter than other automated systems. This sound reduction improves counter and store atmospheres while increasing drive-thru accuracy.

For more information on the Vitamix Modular Blending System visit or call 1-800-4DRINK4.

About Vitamix®
Vitamix®, privately owned and operated by the Barnard family since 1921, manufactures and markets superior blending and mixing products directly to the public and the restaurant/hospitality industry. Vitamix is recognized as a leader in innovation in the direct marketing industry, having created the infomercial genre in the late 1940s and developed the first true commercial blender in the early 1990s. Leading consumer magazines rank Vitamix as the highest quality consumer blender. The company's commercial customer list reads like a "Who's Who" of major restaurant chains, and gourmet chefs worldwide say their Vitamix machines are more important to them than their knives. Nestled in the valley of picturesque Olmsted Falls, Ohio, the company employs more than 700 people, has a global presence in more than 100 countries and continues to win awards for product innovation. For more information, visit

SOURCE Vitamix