VIVAIA Opens First California Store at Westfield Valley Fair

NEW YORK, Oct. 9, 2026 /PRNewswire/ -- Global footwear brand VIVAIA is expanding its U.S. retail footprint with the opening of its first West Coast store at Westfield Valley Fair in Santa Clara, marking the brand's debut in California.

The opening follows a period of continued global retail growth for VIVAIA. The brand surpassed 100 stores worldwide in 2026, and California marks an important next step in its U.S. expansion as VIVAIA continues to bring its comfort-led footwear closer to customers through physical retail.

The 1,141-square-foot Westfield Valley Fair store introduces VIVAIA's latest retail concept, designed to create a bright, welcoming, and product-focused shopping experience where customers can discover the brand's footwear and experience its signature comfort firsthand.

The new store will showcase a selection of VIVAIA's iconic styles alongside RE:WORK, the first Fall/Winter collection under Creative Director Alan Buanne. The collection rethinks familiar workwear silhouettes through new shapes, materials, and colorways while keeping VIVAIA's signature comfort at the core.

Featured styles include:

Square-Toe Jogger Sneakerina (Carol): Worn by Bella Hadid and a bestseller since its spring debut, Carol features a flexible Bubble outsole designed for all-day comfort. More than 17,800 pairs have sold in 2026 to date, with new seasonal colorways including Wildweave, Black, and Amber Brown.

Square-Toe Lace-Up Satin Sneakerina (Cristina): Worn by Bella Hadid and Lola Tung, Cristina blends a ballet-inspired silhouette with the ease of a sneaker. Crafted in smooth satin with a lightweight, flexible triple-layer sole, the style can also be paired with the VIVAIA × NYCB Jewels Ribbon Laces & Charm Set (Seraphine) for a customizable finishing touch.

Square-Toe Mary Janes (Margot Mary Jane): VIVAIA's most iconic style, worn by Selena Gomez and JENNIE, combines its signature Mary Jane silhouette with a comfort-focused insole.

Unisex Slip-On Mesh Sneakers (Allday): Worn by Kelly Rutherford, the bestselling Allday Sneaker features a breathable mesh upper and easy slip-on design, delivering all-day comfort for travel and everyday wear.

Round-Toe Clog Mules (Buna): A new slip-on clog mule with a cushioned footbed, roomy 97mm toe box and anti-slip outsole. Machine-washable and easy to wear, it is designed for everything from working from home to more relaxed office days.

Nylon Travel Loafers (Avoir): Avoir reworks the classic loafer in soft, wear-resistant recycled nylon. Lightweight, foldable and finished with a storage bag, it is designed for work trips and daily commutes.

VIVAIA Westfield Valley Fair
Unit A97, Level 1, 2855 Stevens Creek Blvd. Santa Clara, CA 95050

About VIVAIA
VIVAIA is a global footwear brand founded in 2020, dedicated to supporting everyday life with eco-friendly comfort and style. Today, the brand provides a wide range of comfortable and on-trend footwear DTC across more than 61 countries and regions worldwide and continues to partner with global suppliers to design our shoes with recycled and sustainably produced materials.

SOURCE VIVAIA