SAN FRANCISCO, December 9, 2013 /PRNewswire/ --

Vivino has just launched a major redesign of the world's #1 wine app. Called Vivino 7, the new app features a new look and feel, enhanced social integration and improved navigation.

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"We created Vivino back in 2009 to let consumers and professionals share information on their favorite wines with other enthusiasts directly from their Smartphone or mobile device," said Vivino CEO, Heini Zachariassen. "Today it is the most comprehensive wine database on the planet with 2.75 million worldwide users and more than 10,000 downloads per day. On an average Saturday, Vivino users scan about 200,000 wines thanks to features like photo recognition, friend's feeds, personal libraries and nearby retailers."

The new enhancements make this popular wine app even more powerful, intuitive and eye-pleasing. "With the Vivino 7 update, we not only changed the interface design, but we also added a number of groundbreaking features," continues Zachariassen. "Since the Vivino magic begins the second you scan a wine, we designed a camera that brings smoother transitions and a more dynamic flow. To further the social nature of Vivino, the new app now offers instant push notifications when others like a wine, comment on a rating, follow a user or submit friend requests."

"The 'My Wines' section of Vivino has also been upgraded to include the average rating and price for each wine, plus the country of origin," says Zachariassen. "Users can find all the information they need in one place and if they forgot to scan a wine, the in-text search feature lets them look for it manually among more than 2 million wines in Vivino's fast-growing database."

For more information, visit http://www.vivino.com.

About Vivino:

Founded in 2009, Vivino helps wine lovers discover and rate wines. The free mobile app allows users to take photos of wine labels and, using proprietary image-recognition technology, match the images against a database of more than 2 million wines. Vivino connects wine lovers via a network of posted reviews and allows users to share their experiences via Facebook, Twitter and email. The app is available on iPhone and Android.

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SOURCE Vivino