Vivitar Evolves to Become a Lifestyle Brand of the Digital Era

No. 1 Supplier of Cameras & Accessories Shifts its Focus to Include Broader Range of Consumer Tech for the Modern Age

Jan 07, 2014, 10:42 ET from Vivitar

LAS VEGAS, Jan. 7, 2014 /PRNewswire/ -- 2014 INTERNATIONAL CES -- On the heels of its 75th anniversary, Vivitar has solidified its position as a full-spectrum consumer tech company for the digital age, expanding its product line to include all the accoutrements of life in the modern era. Now, as the digital era marches on, Vivitar is evolving to meet a broader range of consumers' needs, enabling anyone to 'Share Your Life' with simplicity and ease.

"We are excited to introduce an innovative product line that makes it easy to wirelessly share your life with others through the use of cameras, karaokes and other devices," said Jeff Saka, president of Sakar International, which purchased the Vivitar brand in 2008. "Our growing line of products is now playing an increasingly larger role in the modern technology landscape."

Core Cameras & Mobile Accessories

Channeling its imaging legacy, Vivitar has continued to design user-friendly cameras that deliver exceptional image quality and go anywhere, to capture and share all of life's precious moments as they happen. From built-in Wi-Fi live streaming cameras that make uploading images to a smartphone or social media a snap, to dual-screen underwater and action cameras that capture first-person POV of every exciting adventure, Vivitar's expansive line of still and video cameras are designed for ease of use, convenience, portability and affordability.

In the mobile and accessories space, the Vivitar line of chargers, cases, speakers and connectivity solutions keep the smartphone generation powered up and plugged in. Bluetooth speakers and docking stations let users enjoy their favorite music at home or on the go with crystal-clear sound quality and reliability.

iSing Karaoke: Perform, Record, Share

Vivitar's new Record and Share iSing Karaoke systems let singers record and share every rock star performance via social media. Featuring built-in cameras and video recorders, the iSing captures every stellar (or embarrassing) moment and lets singers make their own music videos to share with friends on Facebook or Twitter. The iSing line comes with video editing software and a green screen to create custom backdrops to personalize each music video before sharing the fun with friends online. It's the ultimate karaoke party system for family fun.

Tablets: the Must-have Tech of Today

Vivitar's award-winning Camelio and XO Tablets are designed for kids and their parents with a flexible, world-class user experience on some of the industry's most durable and reliable hardware. Camelio, a customizable tablet for kids, lets up to five users customize the tablet with their own "Personality Packs" featuring wallpaper, widgets, lock screens and a themed bumper case in a multitude of the hottest brands and characters on the market, including Hot Wheels, Hello Kitty, WWE, Monster High, Barbie and more.

The XO Tablet, designed and developed by One Laptop per Child, is a multi-lingual Google-certified tablet that delivers an engaging, interactive learning experience that encourages kids to explore and pursue their dreams. With curated educational content from some of the most highly regarded brands in the industry, including Discovery, TED, Oxford University Press and many more, this award-winning tablet earned Parent's Choice Foundation honors and was named Editor's Choice in the Parenting Awards.

Wellness Products: A Holistic Approach

In addition to fostering a healthy mind, Vivitar's line also includes high-tech, user-friendly products for a healthy body. Next-generation bathroom scales with built-in body mass index (BMI) calculator also reveal hydration level, plus muscle and bone mass details to provide a holistic health snapshot. Shiatsu and Thai spa massaging cushions help relieve the muscle tension and stress that can result from always-on life in the digital fast lane.

"One of the things the Vivitar brand has done really well, in addition to listening to our customers' needs, is leveraging technology competencies across multiple categories," Jeff Saka said. "The tech we've developed or procured for one product has been applied across multiple platforms—harnessing our camera know-how to develop the durable chassis, high-res screen and built-in camera technology for the XO and Camelio tablets, for example. Where other companies have attempted to re-invent the wheel with risky new products, we've made the products of everyday life smarter, more relevant and user-friendly."

For more information about the complete line of Vivitar products, visit the Sakar/Vivitar Booth #13027 in the Central Hall of the Las Vegas Convention Center during CES, or go to

About Vivitar

Vivitar is a leading provider of photographic, audio and optic devices and related accessories with a rich 75-year heritage of technology innovation and affordability dating back to 1938. Building off the success of its legendary Series-1 lenses and flashes, the company has steadily expanded its product portfolio to include cameras, camcorders, accessories and now tablets tailored to the needs of today's families. Vivitar is headquartered in Edison, New Jersey, with additional offices across the United Kingdom, Latin America, Canada and Hong Kong, and global retail distribution spanning more than 100,000 locations in both mass market and specialty channels. For more information, visit


SOURCE Vivitar