Vivitar(R) to Focus on PMA 2010 With the Launch of New Quality Optics Line

ANAHEIM, Calif., Feb. 22 /PRNewswire/ -- Vivitar, a leading brand of digital cameras and photographic accessories for over 70 years, sets sights on PMA 2010 with the highly anticipated launch of their Series 1 collection of quality optics from the trusted brand. This new line offers something for everyone with exciting new features, high quality product and affordability.

The S1-1042 is a Roof Prism Binocular with a vast array of features, including 10x magnification and 42mm diameter lens. This model is the first Vivitar binocular built with Vivitar's patented Series 1 lens technology. Complete with dry nitrogen filling, the binocular is waterproof and fog proof, and is also built with the new open bridge design for added comfort and ease of use. The S1-1042 is available at an SRP of $249.

Vivitar's TEL-76700 is Vivitar's first astronomical telescope to feature Reflector based architecture and technology. This model is built of the finest grade materials, using Vivitar's own coating, lenses, and mirrors. It also comes with a deluxe Equatorial mount, which provides superior functionality and precision. It was built with the young budding to novice stargazer in mind, being portable yet powerful as well. The TEL-76700 is available at an SRP of $149.99.

The PMA International Convention and Trade Show is the largest annual photo imaging trade show for the estimated $80 billion worldwide industry. It is open to business owners and executives in the photo imaging industry and to press and media Vivitar will showcase the new line, and will be taking appointments at booth #1940.

Vivitar is now owned by Sakar International, an Edison, NJ-based company with over 30 years experience in the consumer electronics space. Sakar acquired the Vivitar brand in August of 2008. For additional information, please visit www.vivitar.com.

About Vivitar®

Vivitar® is a leading brand of digital photographic and entertainment products, offering a complete line of photographic products including digital cameras, digital video recorders, digital display devices and all related accessories.

For over 70 years, Vivitar has cultivated a rich heritage of photographic product development and imaging technology innovation.

The ViviCam series of digital cameras is one of the broadest product lines of digital cameras on the market today with features and performance designed to satisfy every level of photographer from novice to professional. Vivitar offers digital cameras from 5-14 megapixels.

With offices in the UK, United States, Latin America, Canada and Hong Kong, Vivitar enjoys a global reach. Vivitar products are distributed worldwide through a wide variety of retailers. www.vivitar.com

SOURCE Vivitar