VIVmag and the Academy of Television Arts & Sciences Make Advertising History with Live-Streaming Ad

LOS ANGELES, Sept. 14, 2011 /PRNewswire/ -- VIVmag, the exclusively digital, award-winning global women's luxury and lifestyle magazine, is making history this week with a groundbreaking advertising and advertorial first for the 63rd Primetime Emmy® Awards. In conjunction with the Academy of Television Arts & Sciences, VIVmag has developed a rich-media, multi-phased advertisement that includes video, photos, editorial content, live streaming and more. It is available now in this issue of VIVmag.

Through its VIVmag ad, the Academy of Television Arts & Sciences has an entirely new and dynamic way to reach its audience before, during and after the awards show – with fresh, compelling and original content. For the duration of the campaign (Sept. 1 - Oct. 31) the advertisement will remain the same, but clicking on the ad will drive the viewer to the various videos, photos and other exciting 63rd Primetime Emmy Awards content that will be refreshed and updated every few days.

• Pre-Awards Show: Leading up to the live awards show broadcast on Sunday, Sept. 18 (8 pm ET/5 pm PT), when readers click the Emmy advertisement in the September/October issue of VIVmag, content comes to life with regularly refreshed video, a photo gallery and direct links to VIVmag social media channels, which will provide ongoing updates about the Emmy Awards.
• During the Awards Show: VIVmag readers get direct access to "Emmys Backstage Live," live-streamed within the ad from the awards show. Readers will experience a live backstage broadcast the night of the show, simply by clicking on the same Emmy ad that brought them pre-show content.
• Post-Awards Show: Highlights from the awards show and red carpet will be available via video and photos for readers to enjoy, from this same ad.

"VIV Publishing is creating breakthroughs in engagement and advertising formats – and we're thrilled to be a partner in this industry-changing first," said Frank Kohler, chief financial and administrative officer, Academy of Television Arts & Sciences. "With digital magazine formats, the possibilities for interactivity and engagement from within the pages of your favorite magazine are limitless. Our VIVmag Emmys advertisement puts us at the forefront of this publishing revolution."

"VIVmag's exclusively digital format offers endless possibilities for advertiser engagement, and reader enjoyment," said Jocelyn Taylor, VIVmag's publisher. "This advertisement really showcases the possibilities for advertisers with VIVmag to reach their audiences in new and exciting ways. The future of publishing is digital and VIVmag is truly leading the way."

VIVmag readers can access something that no other magazine can offer: front row seats to watch their favorite TV stars and see the outfits causing a stir through live, backstage video direct from the 63rd Primetime Emmy Awards. In addition, this advertisement will be available from now until Sept. 19 in the "Explore" section of Zinio, the world's largest and most popular digital newsstand.

Consumers can download VIVmag through the iTunes Store, or can download Zinio in the Android Market or iTunes Store.

About the Academy of Television Arts & Sciences

The Academy of Television Arts & Sciences, founded in 1946 at the birth of the medium, is a non-profit organization devoted to the advancement of telecommunication arts, sciences and creative leadership. Known for recognizing outstanding programming through its Primetime Emmy® Awards, the Television Academy also publishes Emmy magazine. Its charitable Foundation operates the Archive of American Television, College Television Awards, acclaimed student internships and other educational outreach programs.  For more information on the Academy of Television Arts & Sciences, its many industry-related programs and services, including year-round events, please visit www.emmys.com/.

About VIVmag

VIVmag is a leading women's luxury lifestyle media brand designed to enable women to celebrate their magnificence. VIVmag's core product is its all-digital, highly interactive magazine which delivers reliable, accurate and inspirational journalism in areas that impact every woman's life: fashion, beauty, fitness, wellness and nutrition. VIVmag entertains and informs, helping women achieve the confidence that comes from engaging life at a higher level — from interactive exercise demonstrations to point-and-click purchasing power right from its pages.

VIVmag has attracted a circulation of 350,000 of the world's most influential women. To learn more about VIVmag, please visit www.VIVmag.com.

SOURCE VIVmag