VIVmag Launches Free App for iPad™ Introducing Ubiquitous Digital Access to Dynamic Women's Lifestyle Content

An App Membership offer includes 20% discount and introduces Advertisers throughout reading experience

Oct 20, 2010, 08:03 ET from Zinio

NEW YORK, Oct. 20 /PRNewswire/ -- VIVmag announced today that its new VIVmag app for iPad™ is now available for free download in the iTunes® App Store. Complementing VIVmag's desktop/laptop PC and iPhone apps, VIVmag's app for iPad creates a 360 degree journey inside the first all-digital luxury magazine's exclusive interactive fashion, wellness and lifestyle content. Unlike any other app for iPad™ targeted to women, VIVmag's presentation goes beyond the magazine format to create an enjoyable, interactive eco-system through in-line videos, mix–and-match elements, quizzes, and even one-click shopping from ads that spring to life.

"VIVmag has been defining the new standard for women's magazines for the past five years," said Anne M. Russell, editor in chief, VIVmag. "The VIVmag woman doesn't just read content she enjoys, she lives the content that helps define who she is as a woman. Forging onto the iPad with a standalone app enables those VIVmag fans who rely on us to help create a balanced lifestyle to enjoy access anywhere they go, at any time, on their iPads."

VIVmag's app for iPad™ is the latest branded app produced by global digital publishing products and services pioneer Zinio. VIVmag has been available since the launch of the iPad on Zinio's app for iPad. The stand-alone VIVmag app for iPad gives readers who just want to connect with the VIVmag brand an additional alternative.

"Since the launch of the iPad, consumers have fallen into one of two camps: Content fans tend to prefer to buy and read all of their magazines through the aggregated Zinio app for iPad™. It's simple to access and fun to use. Meanwhile, brand fans typically opt to also download a branded app to have a one-on-one relationship with a specific publication. At Zinio, we believe readers should have the freedom to choose, without any penalties for cross-platform purchasing," said Jeanniey Mullen, Zinio and VIVmag Global Executive Vice President and Chief Marketing Officer.  

Based on a recent statistic from the Harrison Group, about 15% of women state they either currently own an iPad, or intend to purchase one in the next year. .The same study found that women are highly interested in the kinds of features that can only be experienced through an interactive offering like VIVmag's app for iPad: 71% want images and videos that enable 360 degree views and the like, about half (52%) want to be able to purchase items mentioned in articles directly through the device on which they are reading, and almost half (43%) want advertising that is dynamic—allowing them to interact with ads by changing colors and other features of a product. This high level of interest in the iPad supports VIVmag's decision to launch the app for iPad. The VIVmag app for iPad provides readers with instant, one-touch access to their entire private library of VIVmag wherever they go on the revolutionary ultra-portable and dynamic iPad. Powered by Zinio's UNITY™ platform, the VIVmag iPad app delivers the same fully interactive, cohesive lifestyle guide savvy women already enjoy across multiple other platforms, including the PC and iPhone, and it supports either single issue or subscription membership purchases.

With every VIVmag app for iPad downloaded, fans will receive a 20 percent discount off the regular VIVmag annual membership access fee, including six full issues, for just $30, full access to the last issue, and free access to highlights from the past three issues.

With more than 400,000 readers, VIVmag is the world's leading digital luxury lifestyle magazine for women featuring the most exclusive, interactive fitness, wellness, travel, beauty, healthy eating and awareness content in the industry, plus rich media advertising to engage readers and enhance retention.

To download the VIVmag app for iPad, visit the iTunes store and search "VIVmag" or visit

About VIVmag

VIVmag is a first: It's an exclusively digital, 100% interactive magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness and nutrition. Its audience of savvy women is genuinely committed to leading healthy, balanced lives. VIVmag's interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level.  From interactive exercise demonstrations to point-and-click purchasing power right from its pages, VIVmag has attracted a circulation of over 400,000 influential readers committed to discovering and embracing the future of magazines. To learn more about VIVmag, please visit

About Zinio

Zinio is the world's largest newsstand and bookstore. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world. Through the Zinio UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more. Offering hundreds of thousands of the best digital issues, Zinio's e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.