VIVOBAREFOOT and Betabrand Collaborate on New Shoe Collection; Launch 'City Sock' via Crowdfunding Platform
SAN FRANCISCO, April 21, 2017 /PRNewswire/ -- Leading London-based barefoot shoe company VIVOBAREFOOT announced today the launch of its new shoe collection, in partnership with Betabrand, a San Francisco-based crowdfunding clothing platform for independent designers and major brands. The collection launched this week with the release of the City Sock, a breathable stretchy mesh sneaker.
Founded in 2012, VIVOBAREFOOT is a leading global barefoot shoe company, offering men's, women's and children's shoes for everyday wear, running, off-road adventures, and more. In addition to encouraging people to get closer to nature, the company prides itself on its sustainability practices.
Betabrand is an online clothing community and crowdfunding platform that releases new products weekly, with help from their fans. Creators from all over the world submit new projects daily for customer votes and feedback.
Through this collaboration, VIVOBAREFOOT and Betabrand are encouraging consumers to vote for their favorite concepts to create new shoes. Due to its popularity, the City Sock was chosen as the first shoe to launch in the collection and became available for sale on Monday, April 17. The new shoe is designed to give freedom through barefoot design, with the protection needed in an urban environment. The 100-percent vegan footwear features an ergonomic flex-mesh body, highly breathable foot bed, ultra-thin, puncture-resistant sole, and radically reflective detailing for nighttime excursions. The City Sock is the first of several shoes to be released in the collection, with additional shoes to be released in the forthcoming weeks. These will include the City Proof and Yoga Flat.
"We are excited and honoured to have partnered up with our pals at Betabrand," said Asher Clark, VIVOBAREFOOT co-founder. "Because there is no point in having a pair of stretchy walk to work, disco yoga pants if you don't have the shoes to match. Conceived in London, designed for toe freedom and flavoured in the Californian sunshine - these are footshaped shoes that let your feet be feet...again!"
"VIVOBAREFOOT is an incredible brand and it's been amazing to connect our customers with their design team," said Chris Lindland, Founder and CEO of Betabrand. "They've welcomed fans into their creative process, thereby creating some of our most popular projects yet. Thousands of people have voted and provided feedback so thousands more can purchase crowd-designed footwear."
The City Sock is now available for purchase/funding in grey and black for both men and women, and retails at $91 online at www.betabrand.com. Customers save 30 percent by ordering the shoes at this stage of development.
For more information about the collection and partnership, visit: https://www.betabrand.com/vivobarefoot
About VIVOBAREFOOT
VIVOBAREFOOT launched in 2012 as a standalone brand, and is based in London, England. VIVOBAREFOOT is on a mission to change the footwear industry based on one simple insight—shoes should let your feet do their natural thing. The shoes feature a patented, ultra-thin, puncture-resistant sole in every shoe that protects the foot and allows maximum sensory feedback. Designed using ancient wisdom with modern technology VIVOBAREFOOT is a complete shoe collection for off road, exercise and everyday wear, as well as a line for kids. Created by two cousins from a long line of cobblers, Galahad and Asher Clark are on a quest to make the perfect shoe—perfect for feet. VIVOBAREFOOT footwear is produced sustainably using recycled, locally sourced materials in independently monitored factories. For more information on VIVOBAREFOOT, visit www.vivobarefoot.com/us.
About Betabrand
San Francisco-based Betabrand is a crowdfunding clothing platform for independent designers and major brands. Creators from all over the world produce new projects daily for customer votes & feedback. Notable inventions include: Dress Pant Yoga Pants, Black Sheep Sweaters, Under-the-Jack packs, The Suitsy, Executive Hoodies, Cordarounds and many more. For more information, visit www.betabrand.com.
SOURCE VIVOBAREFOOT
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