ViVOtech NFC Software Selected For The Telecom Council Innovation Showcase At CTIA Wireless 2012

SANTA CLARA, Calif., May 8, 2012 /PRNewswire/ -- ViVOtech, the near field communication (NFC) software and systems company, today announced that its near-store and in-store interactive marketing software will be featured in the Telecom Council Innovation Showcase at the CTIA WIRELESS 2012 conference held May 8 – 10, 2012, in New Orleans, Louisiana.

ViVOtech's software is powering the mobile commerce revolution for physical stores by enabling consumers to enjoy an informed, enriched and fun shopping experience from the moment they enter a store, "browse" through the store and proceed to the point of purchase through NFC-enabled devices. Merchants are able to deliver an enhanced customer experience, stronger loyalty and increased sales through interactive, real-time and personalized promotions, offers and communications that are highly relevant to the customer at any given moment.

Mobile carriers and financial services institutions around the world also use ViVOtech software to over-the-air provision mobile commerce services and provide mobile apps on smartphones, and ViVOtech's readers are deployed globally, providing the mechanism through which consumers can make payments using traditional magnetic strip credit cards and contactless smart cards and NFC-equipped mobile devices.

"NFC and mobile commerce are very important focus areas for the telecom industry right now – illustrated by the Telecom Council member judges selection of ViVOtech for the Innovation Showcase," said Liz Kerton, President of the Telecom Council of Silicon Valley. "With mobile commerce beginning to gain momentum, we're thrilled to highlight this important and innovative company."

The Telecom Council of Silicon Valley, in partnership with CTIA WIRELESS, highlights startup innovation at the conference. The Telecom Council Showcase, located at booth 4051 in the Emerging Technology Zone, will ensure that CTIA WIRELESS attendees experience companies that are driving innovation and pushing the envelope of the wireless industry.

Twenty-four companies will be highlighted in the showcase from among hundreds of applications. A panel of Telecom Council member judges, including Qualcomm, Docomo, BT, HTC, Vodafone, China Mobile and Nvidia, made the final selections based on standard Telecom Council criteria – innovation, momentum, viability and management.

"We're proud to be selected for the Telecom Council Showcase," said Mohammad Khan, president of ViVOtech. "mCommerce is gaining momentum around the world and will be a major topic at this year's conference. The showcase gives us an opportunity to highlight how ViVOtech technology underpins in-store mobile commerce as well as to identify emerging opportunities and partnerships."

In addition to highlighting these innovations on the show floor, showcasing companies will be presenting live on the stage in booth 4575 in CTIA World on Tuesday, May 8 from 3:00 p.m. to 4:15 p.m. and on Wednesday, May 9 from 12:30 p.m. to 1:30 p.m.

About ViVOtech

ViVOtech, the near field communication (NFC) software and systems company, enables rich mobile commerce solutions for in-store payment, loyalty, marketing, and merchandising. Merchant, payment, mobile, web and advertising companies use ViVOtech solutions to enhance customer experience and grow their business. ViVOtech has shipped nearly 1 million NFC contactless readers and conducted more than 40 field trials of its NFC software, making ViVOtech NFC technology the broadest, most tested and deployed worldwide. Founded in 2001, Silicon Valley-based ViVOtech provides the key building blocks of the NFC ecosystem: smart applications for enhancing the customer experience, trusted service manager (TSM) software, and point of sale systems. ViVOtech's' investors include Alloy Ventures, Citigroup, Draper Fisher Jurvetson (DFJ), EDBI (Singapore), First Data Corporation, Miven Ventures, Motorola Solutions Ventures , Motorola Mobility Ventures, Nokia Growth Partners, NCR, SingTel Innov8, and Sprint. Join the NFC revolution at http://www.ViVOtech.com.

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Jade Wilkinson
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SOURCE ViVOtech