ViVOtech Wins 2012 Frost & Sullivan Product Line Strategy Award For Contactless Mobile Payment

SANTA CLARA, Calif., May 16, 2012 /PRNewswire/ -- ViVOtech, the near field communication (NFC) software and systems company, today announced that it has been honored with the prestigious 2012 Frost & Sullivan Product Line Strategy Award in Contactless Mobile Payment. ViVOtech won the award for its superior product line and overall market strategy.

"Our independent analysis of the Contactless Mobile Payment Market clearly shows that ViVOtech has emerged as the preferred provider of end-to-end NFC solutions in the United States and abroad," said Vikrant Gandhi, principal analyst, Frost & Sullivan. "We attribute ViVOtech's exceptional performance to its comprehensive product portfolio, proven capabilities and singular focus on driving innovation in NFC."

A full report outlining the advantages of ViVOtech's mobile commerce products, market strategy and leadership is available from Frost & Sullivan online resources and on ViVOtech's website. It compares ViVOtech's solutions to competitors across Frost & Sullivan's key benchmarks, which include:

• Breadth of product line
• Size of addressable customer base
• Impact on customer value
• Impact on market share
• Breadth of applications/markets served

According to the report, ViVOtech delivers "the key building blocks of the NFC ecosystem," including smart applications for enhancing the customer experience, trusted service manager (TSM) software, interactive marketing platform and point-of-sale systems.

The report states, "ViVOtech's end-to-end NFC solution enables consumers to enjoy an interactive and informed shopping experience in physical stores so that they can purchase the right product at the right price, while consumers are empowered with a full control of opt-in. On the other side, ViVOtech's solution provides a powerful and personalized marketing channel to merchants, card issuers, consumer product group (CPG) marketers and other advertisers to influence their respective customers through sending coupons, offers, and rewards to consumers based on who they are, where they are, and what their interests are when they opt-in through a simple touch of their NFC phone on touch points like at the entrance of a store for check-in or at a shelf-tag to get more information on a specific product. In result, the most relevant and contextual information and marketing messaging are provided to consumers, resulting in high traction and redemption rate—thus enabling the most efficient marketing channel ever developed before for in-store commerce. ViVOtech's competitors have also seen success with their products for NFC. However, Frost & Sullivan research clearly shows that they offer a limited number of offerings for NFC and are clearly behind in the NFC innovation paradigm."

"We're extremely proud to be recognized by Frost & Sullivan as a leader in contactless mobile payments," said Mohammad Khan, president and founder of ViVOtech. "The success of NFC mCommerce will be determined by consumer usage and merchant participation—that's why it is essential to deliver the right value proposition for both consumers and merchants, and to make it as easy as possible for them to adopt and use. Our experience, value-added NFC solution strategy and ability to deliver easy-to-use, turn-key solutions are helping make mCommerce a reality, and it is gratifying to be recognized for our contributions."

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

About ViVOtech

ViVOtech, the near field communication (NFC) software and systems company, enables rich mobile commerce solutions for in-store payment, loyalty, marketing, and merchandising. Merchant, payment, mobile, Web and advertising companies use ViVOtech solutions to enhance customer experience and grow their business. ViVOtech has shipped nearly 1 million NFC contactless readers and conducted more than 40 field trials of its NFC software, making ViVOtech NFC technology the broadest, most tested and deployed worldwide. Founded in 2001, Silicon Valley-based ViVOtech provides the key building blocks of the NFC ecosystem: smart applications for enhancing the customer experience, trusted service manager (TSM) software, and point-of-sale systems. ViVOtech's investors include Alloy Ventures, Citigroup, Draper Fisher Jurvetson (DFJ), EDBI (Singapore), First Data Corporation, Miven Ventures, Motorola Solutions Ventures, Motorola Mobility Ventures, Nokia Growth Partners, NCR, SingTel Innov8, and Sprint. Join the NFC revolution at http://www.ViVOtech.com.

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SOURCE ViVOtech