VIZ Media Announces Leadership Transition: Ken Sasaki Named Chairman, Brad Woods Appointed CEO
SAN FRANCISCO, March 31, 2025 /PRNewswire/ -- VIZ Media, a leading producer and distributor of manga and anime, announces a major leadership transition as Ken Sasaki moves into the role of Chairman & Executive Advisor, and Brad Woods is appointed President and Chief Executive Officer (CEO). This change marks an important moment for VIZ Media, reinforcing its position as a global powerhouse in Japanese pop culture.
Ken Sasaki: An Instrumental Leader In VIZ Media's Growth
As CEO for 13 years, Ken Sasaki transformed VIZ Media from a specialty publisher into the leading force for Japanese pop culture in the West. Under his leadership, VIZ forged landmark industry partnerships, pioneered digital strategies, and helped propel manga and anime into the mainstream across North America, UK & Ireland, Australia and New Zealand. Now, as Chairman & Executive Advisor, he continues to shape the company's strategic direction as it enters its next phase of global expansion.
Ken holds an MBA from Stanford Graduate School of Business and a bachelor's degree in engineering from Keio University. He has also worked extensively in both Japan and the United States.
"What we've built at VIZ Media is nothing short of extraordinary," said Sasaki. "Manga and anime have become global phenomena, and VIZ is at the center of this movement. With Brad Woods taking the lead, VIZ is poised to expand its influence in ways the industry has never seen before."
Brad Woods: Driving the Next Phase of Global Growth
As VIZ Media's new President and CEO, Brad Woods brings over 25 years of experience in entertainment, marketing, and brand strategy, including a decade at VIZ Media, where he played a key role in transforming manga and anime into mainstream entertainment. With a strong background in franchise expansion, digital innovation, and consumer engagement, Woods has led record-breaking sales initiatives, strategic brand partnerships, and VIZ's expansion across publishing, digital media, streaming, and consumer products. Previously, he held senior leadership roles at Mattel, DreamWorks, and Warner Bros. Entertainment, leveraging his expertise in franchise management, digital transformation, and global brand growth. He holds an MBA from USC's Marshall School of Business and a BS from the University of Arizona.
"Anime and manga are no longer niche—they are global cultural forces shaping entertainment, fashion, gaming, and beyond," said Woods. "With VIZ Media's unparalleled catalog and commitment to innovation, we are poised to reach broader audiences and set new industry standards. I'm honored to lead VIZ into this next chapter."
About VIZ Media:
Wherever manga and anime fans are, we are! VIZ Media is No. 1 in Japanese pop culture, introducing fans to what's now, new, and next. Home to the world's most influential and groundbreaking storytellers and artists, who today drive multiple industries, from publishing and animation to film and gaming. If it's big in Japan, you can find it at VIZ.
VIZ Media is proudly certified as a Most Loved Workplace® in America and Inc. Magazine's Best Workplace. For more information on VIZ Media, visit: https://www.viz.com/
SOURCE VIZ Media
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