VOILA Hotel Rewards Adds Boston, Massachusetts' Copley Square Hotel to Worldwide Network

NEWPORT BEACH, Calif., Jan. 8, 2014 /PRNewswire/ -- Visits to Boston are even better with the ability to earn rewards at the Copley Square Hotel, the newest addition to VOILA Hotel Rewards worldwide network. Located in the vibrant heart of Boston's Back Bay, the Copley Square Hotel is VOILA's first hotel in New England and exemplifies the program's enduring expansion in 2014.

"Boston is known as the epicenter of American history and a perennial favorite of travelers," said Peter Gorla, VOILA's managing director. "Offering rewards in Boston is essential as we continue our growth across the United States and around the world."

The 143-room Copley Square Hotel was a forerunner to the current booming boutique hotel scene in Boston. Since undergoing a multi-million dollar renovation in 2008, the hotel has earned a reputation for providing travelers with world-class luxury and personal, intuitive service. Ideally located, the Copley Square Hotel provides a perfect starting place to explore the surrounding city of Boston and all of its rich history and cultural attractions. Fenway Park, Boston Common, the Museum of Fine Art, premier shopping and dining on Newbury Street, and many other historic attractions are within minutes. The hotel also boasts three signature outlets offering casual dining, inspired cocktails and lively entertainment as well as intimate space for smaller meetings and gatherings.

"Copley Square Hotel provides a one-of-a-kind travel experience blending history with modern convenience and the personalized service travelers want," said John Burnham, General Manager of Copley Square Hotel. "As the demand for boutique hotels grows, we realized we needed a way to reward our recurring guests' loyalty and gain worldwide exposure for our hotel. VOILA Hotel Rewards reputation for proven success in launching independent hotel loyalty programs made them our first choice."

VOILA Hotel Rewards (www.voilahotels.com), the world's number one independent hotel loyalty program, continues to offer its members a world of options throughout the United States and around the world. Since the Copley Square Hotel is now part of the VOILA network, members can earn and redeem points for stays immediately.

"Providing rewards at independent hotels in the world's most popular travel destinations is one of VOILA Hotel Rewards' fundamental missions, and the hotel's historic charm and prime location in Boston make the Copley Square Hotel an exciting addition to our worldwide network," continued Peter Gorla. "As VOILA Hotel Rewards expands its global footprint, we strive to provide members with incredible, independent hotels that align with the way they travel so they can continue to earn rewards whenever and wherever they want."

About the Copley Square Hotel

The Copley Square Hotel, located in the heart of Boston's vibrant Back Bay, is an urban chic boutique hotel with 143 contemporary styled guestrooms. The Copley Square Hotel offers an "Intuitively Yours" service philosophy that anticipates and custom-tailors every guest's experience. Travelers have come to recognize the hotel's uniquely designed features and amenities including, property-wide complimentary Wi-Fi; daily evening Wine Down hour; fitness facility; morning power hour; and three distinctive venues for dining, cocktails and socializing.  XHALE, a definitively casual restaurant offers breakfast, dinner and in-room dining services; minibar, an upscale martini lounge serving creative cocktails and inspired appetizers; and Storyville, the Back Bay's only speakeasy style nightclub with lively entertainment.  The Copley Square Hotel is an environmentally friendly hotel and a proud member of AAA's four diamond winners. Located at 47 Huntington Avenue, in Boston, MA. 02116.  For more information, or to make reservations, please call 1-800-225-7062 or visit http://www.copleysquarehotel.com

About VOILA Hotel Rewards

VOILA is the world's number one loyalty program that unites a network of more than 250 select independent hotels comprising 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILA's co-branded, fully customized guest loyalty programs support travelers who frequent Amari Hotels and Resorts, Details Hotels, HB Hotels, Hoteis Deville, Husa Hotels, Impiana Hotels, K + K Hotels, Kayumanis, Lexington Hotels, Othon Hotels, Ritz Lagoa da Anta, Rosedale Hotels, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss-Belhotel International, The Media Hotel and Towers, and TIME Hotels.

VOILA's points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILA enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILA provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILA's global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILA global network. A selection of VOILA's current redemption partners include airline programs such as Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, and US Airways Dividend Miles, retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, iTunes, and Thanks Again, and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer's perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.voilahotels.com (hotelier website)
• www.vhr.com (VOILA-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

For Additional Information:

VOILA Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: [email protected]
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

SOURCE VOILA Hotel Rewards