VOILA Hotel Rewards Expands in Europe through a Partnership with K+K Hotels

NEWPORT BEACH, Calif., June 28, 2012 /PRNewswire/ -- VOILA Hotel Rewards has expanded its footprint significantly in Europe by announcing their newest partnership with K+K Hotels Group, one of Austria's leading hotel groups, with hotels in London, Paris, Vienna, Prague, Budapest, Bucharest, Salzburg, and Munich.

Family owned and founded in 1961 by brothers Josef and Helmut Koller, K+K Hotel Group operates first-class, sophisticated hotels centrally located in some of Europe's most popular cities. K+K Hotels are known for their high standards, exceptional quality, and stylish decor. VOILA members will have the opportunity to earn or redeem VOILA points for stays at any K+K hotel throughout several prominent European cities.

"We are extremely pleased to have joined such a well-known and respected reward network," said Johannes Aldrian, VP of Operations, K+K Hotels. "VOILA and K+K share a common desire to deliver greater travel choices to guests, and through this partnerships the K+K Hotels brand will be introduced to VOILA's  global audience . We are very optimistic that participation in the global VOILA network will be very beneficial to each of our hotels."

VOILA Hotel Rewards has experienced rapid growth since the program launched in 2008. This year, the VOILA added additional hotel partners and reward partners including the Lexington Collection of hotels, primarily in the United States, the Rosedale Hotel Group, in Hong Kong and China and Kiva, a non-profit lending program.

"We are thrilled to welcome one of Europe's most elegant hotel brands to our growing list of partners," said Peter Gorla, VOILA Hotel Rewards vice president and chief marketing officer. "K+K Hotels consistently wins awards for their attention to detail and outstanding customer service. This partnership strengthens our commitment to add desirable hotel destinations in some of the world's most beautiful cities, while evolving our program to meet the travel needs of our members."

As the world's number one loyalty program for independent hotels, VOILA links together nearly 300 hotels in its worldwide network. Membership in VOILA is free and members earn VOILA points at network hotels, as well as redeem points for rewards including hotel nights, airline miles, music, charitable donations, and more.

About K+K Hotel Group

The K+K Hotels Group was founded in 1961 by brothers Josef and Helmut Koller. It is one of Austria's leading hotel enterprises, operating elegant, first-class hotels in some of Europe's most beautiful and interesting cities.

The Group is entirely family-owned and acts as developer, investor and hotel operator. Numerous awards testify to the high standards and exceptional quality that typify all the Group's hotels, as well as the solid commercial principles that underpin the Group's business strategy.

All K+K Hotels boast a distinctive character and a stylish atmosphere. The exclusive interior design and architectural flair, plus the outstanding quality of service contribute to the welcoming ambience and thoughtful attention to detail that make each hotel special.

Business travelers can now enjoy the kind of high-quality hotel experience hitherto reserved for cultural tourists thanks to city-center locations, sophisticated facilities and state-of-the-art technology.

Please see www.kkhotels.com for more information.

About VOILA Hotel Rewards

VOILA (www.voilahotels.com) is the world's number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILA's co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hoteis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts and the Lexington Collection of Hotels, Inns and Suites.

VOILA's points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILA enables independent hotel groups to stay independent and maintain their unique qualities.

VOILA provides hotel- or group-branded solutions for our partner hotels, with VOILA acting as the supporting brand (similar to Star Alliance or OneWorld for FFP's). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILA global network.

From the consumer's perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit: www.vhr.com (member website), facebook.com/VOILArewards & twitter.com/voila_rewards.

For Additional Information:
VOILA Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: [email protected]
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

SOURCE VOILA Hotel Rewards